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COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall



Miércoles 11 de diciembre de 2019, por Linda Johnson

You may have heard recent headlines about the Italian artist who duct-taped a banana to a gallery wall in Miami, and it sold for $120,000.

So what happened in the mind of the buyer that produced the shift in the perceived value? Some pretty darn good marketing.

Watch this brief 2-minute video as optimization expert Flint McGlaughlin explains what’s in the works for the next YouTube Live session.

Related Resources

Landing Page Optimization, Value Proposition, Online Testing, and Email Messaging on-demand courses from MECLABS Institute

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Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

The post COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall appeared first on MarketingExperiments.


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