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Artículos
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Frenemies: The Battle of Rival Brand Fans on Social Media
18 de octubreThe assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case? Read the full article at MarketingProfs
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How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]
18 de octubreSAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers. Read the full article at MarketingProfs
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A Guide to Using Video in Your Sales Prospecting
18 de octubreSales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help. Read the full article at MarketingProfs
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The Meteoric Rise of Podcasting—and Podcast Advertising [Infographic]
18 de octubreAdvertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in. Read the full article at MarketingProfs
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The 25 Most Relevant Brands to US Consumers
18 de octubreApple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet. Read the full article at MarketingProfs
