MarketingProfs: Marketing Resources and Strategies for Marketing Professionals

Artículos

• The Meteoric Rise of Podcasting—and Podcast Advertising [Infographic]

  18 de octubre
  Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in. Read the full article at (...)

• Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?

  1ro de octubre
  Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes? Read the full article at MarketingProfs

• Google Ads Mobile Benchmarks for 18 Industries [Infographic]

  10 de septiembre
  What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? Read the full article at MarketingProfs

• The Paid Social Channels Marketers Are Most Bullish About

  6 de septiembre
  Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others? Read the full article at MarketingProfs

• Eight Ways to Reduce Search Ad CPA and Boost Conversions

  4 de septiembre
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA. Read the full article at (...)

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