What We Didn’t Expect from Our 2022 Content Performance Report

During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here).

In our Content Marketing Certification we teach you how to build the Content Performance Report. The point is to allow you to assess the performance of all of your content using simple metrics, then use those metrics to identify potential opportunities for new content.

Surprisingly, the most consumed content was PODCASTS. Even though we produced less podcasts (101) than both articles (181) and videos (178), podcasts still accounted for 53% of total consumption.

Quick note that “consumption” for our content strategy is “views” for for video, “unique pageviews” for articles, and “downloads” for podcasts.

On average, each podcast was downloaded 2,491 times versus videos at 432 views, and articles at 781 pageviews.

The following is a breakdown of the top performing content DigitalMarketer produced in 2022.

The Best Performing Content

Here are the top performing pieces of content from each content type.

TOP ARTICLE: How Facebook Ads Are Changing In 2022
TOP PODCAST: Episode 231: Become A Certified Email Marketing Master
TOP VIDEO: Paid Traffic Mastery Certification w/Kasim Aslam

Top Performing Articles

The article titles cover a variety of topics related to digital marketing, advertising, and related fields. Some articles focus on specific tactics or strategies, such as Facebook Ads, email marketing, or content marketing.

Others cover broader topics like the skills marketers need to succeed or emerging trends like Web 3.0. Some articles also offer tips on building effective campaigns or optimizing sales funnels.

Overall, the articles provide a range of insights and advice for marketers looking to improve their skills and stay up to date with the latest developments in the field. Here are some possible patterns that could be found with these results:

Emerging Trend Articles

Several article titles mention new or emerging trends in the field of marketing, such as Web 3.0, post-digital marketing, and 2023 digital marketing trends.

  • What Marketers Need To Know About Web 3.0
  • 2023’s Digital Marketing Trends for Small Business
  • A Revolutionary New Way to Look at Content Marketing Strategy
  • The 5 Most Effective Digital Marketing Strategies to Try in 2023

Specific Tactics & Strategy Articles:

Many of the article titles focus on specific marketing tactics and strategies, such as Facebook Ads, email marketing, content marketing, and video marketing.

  • What Is Digital Advertising?
  • The Ad Grid: How To Build Traffic Campaigns That Convert Higher And Scale Faster
  • Is Email Marketing Dead?
  • How to Write a Sales Page
  • 5 Ways to Drive Traffic and Sales with Short Videos

Skills Development Articles:

Several article titles offer advice and tips on developing marketing skills or building a marketing career path.

  • What Is A T-Shaped Marketer
  • What Does It Take To Be The Head Of Marketing?
  • DigitalMarketer Marketer of the Year 2021/2022
  • Want to Build a Content Marketing Career Path? Here’s What to Do
  • Marketing Skills You Must Have in 2023

Optimization & Conversion Articles:

Some article titles focus on optimizing marketing campaigns and improving conversion rates, such as the Ad Grid and copywriting tips for sales funnels.

  • The Ad Grid: How To Build Traffic Campaigns That Convert Higher And Scale Faster
  • Why Email Marketing Is Still Crucial In 2022
  • 3 Copywriting Tips To Optimize Your Sales Funnel
  • Million-Dollar Funnels Aren’t Made With Ads

Common Mistakes Articles:

Two article titles highlight common mistakes that marketers make, such as the #1 mistake when running paid ads and the 5 mistakes that limit YouTube subscription numbers.

  • The #1 Mistake Most Marketers Make When Running Paid Ads
  • 5 Mistakes That Are Limiting Your YouTube Subscription Numbers

Social Media Articles:

Several article titles focus on social media marketing, such as tips for winning big on social media.

  • 7 Tips To Win Big On Social Media – From The Office Of Kris Krohn
  • How Facebook Ads Are Changing In 2022

Time Efficiency Articles:

Some article titles offer time-efficient solutions for marketing, such as the 2-hour-per-month content marketing framework.

  • How To Create Functional SOPs (That Your Employees Actually Use) 
  • 2-Hour-Per-Month Content Marketing Framework
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Top Performing Videos

The content focuses on digital marketing, advertising, and business growth strategies. The titles are aimed at marketers, entrepreneurs, and business owners looking to improve their marketing skills and drive revenue growth. The videos cover a range of topics, from social media marketing and email marketing to paid traffic, digital retailing, and content marketing.

Some of the videos appear to be focused on providing specific tips and strategies, such as “How to handle sales objections” and “8 Tips for Writing Effective Email Marketing Subject Lines.” Others are geared towards offering more comprehensive courses or certifications, such as “Paid Traffic Mastery Certification” and “Become a Certified Email Marketing Master.”

The videos feature various experts in the marketing industry, such as Kasim Aslam, Ryan Deiss, and Jena Apgar.

Overall, the video titles suggest that the content is geared towards helping businesses and marketers improve their digital marketing strategies and increase their revenue through targeted and effective advertising.

Paid Advertising & Traffic Generation Videos:

  • Paid Traffic Mastery Certification w/Kasim Aslam
  • How should you structure your ad copy for Facebook and Instagram?
  • How to Create a TikTok Ad Assembly Line with Maxwell Finn

Email Marketing Videos:

  • Why Email Marketing Matters for Monetization with Alex Cattoni
  • Become a Certified Email Marketing Master
  • 8 Tips for Writing Effective Email Marketing Subject Lines

Social Media Marketing Videos:

  • How to Generate Brand Awareness Through Social Media with Jena Apgar
  • How to Create a TikTok Ad Assembly Line with Maxwell Finn
  • 5 Reasons Your Business Needs A Customer Avatar with Jay Vics

Business & Growth Sales Videos:

  • Businesses Now KNOW They Need Digital Marketing
  • Networking to Earn Your First Clients

Industry Insights & Trends Videos:

  • The Future of E-Commerce is THIS
  • How is automotive digital retailing performing?
  • It’s Over… Machine Learning Won.

Content Marketing Videos:

  • Get Certified in Content Marketing
  • DigitalMarketer Academy Announcement!
  • 3 Foundational Skills Every Marketer Needs

Top Performing Podcasts

These podcast titles cover a wide range of topics related to marketing, business, and social media. Some of the titles focus on specific tactics or strategies for marketing and advertising, while others explore broader topics related to entrepreneurship and personal development.

The titles also vary in tone, with some being more straightforward and instructional (“A Sales System for All Personalities”), while others are more attention-grabbing and use humor or shock value to pique interest (“Using Poop to Create a Viral Marketing Campaign?”).

Overall, these titles suggest that the podcasts are aimed at entrepreneurs, marketers, and business owners who are interested in learning more about how to grow and scale their businesses, improve their marketing skills, and stay up-to-date on the latest trends in social media and e-commerce.

Advertising Tactics & Marketing Strategies Podcasts:

  • Episode 231: Become A Certified Email Marketing Master
  • Episode 223: Surprising Social Media Stats and How to ACTUALLY Get Results from Your Content
  • Episode 224: How Course Creators Can Fill Up their Funnel with Marcio Santos
  • Episode 225: 5 Ways to Make Your Content Scale with Shaina Weisinger
  • Episode 234: 3X Your Agency in 1 Year with EJ Saunders

Personal Development & Entrepreneurship Podcasts:

  • Episode 227: Finding Yourself After Failure with Amber Spears | DigitalMarketer Stories
  • Episode 233: How Joe Rogan Built His Brand on Cultural and Technological Trends
  • Episode 241: The Secret Sauce (and Missing Link) to Scaling a Business with Victoria Caldwell

Interviews with Successful Business Owners & Marketers Podcasts:

  • Episode 226: A Sales System for All Personalities with Neal Tricarico
  • Episode 228: Using Your Personal Brand to Build Your Agency with Jeff Hunter
  • Episode 244: Secrets of a Tik Tok Marketer with Gavin Bell
  • Episode 245: Increasing Your Website Conversions 100% with Michael Buzinski
  • Episode 252: Handling EVERY Sales Objection with Alex Schlinsky

Social Media & E-Commerce Trends & Insights:

  • Episode 230: A Doomsday Clock that Will Make You a Better Marketer? | Interview with Dave Albano
  • Episode 235: Meta Insiders on Instagram Reels
  • Episode 238: Bringing a Brick-and-Mortar Business Online with Lanell Beckels
  • Episode 240: E-Commerce Strategies for 2022 with Scott Cunningham and Simon Trafford

Creative & Unusual Marketing Tactics:

  • Episode 237: Using Poop to Create a Viral Marketing Campaign?
  • Episode 236: The Secret to Publishing a Video a Day

Podcasting tips and tricks:

  • Episode 221: The RIGHT and Wrong Way to Book Guests on Your Podcast
  • Episode 242: Hiring and Onboarding a Marketing Manager with Albert Abrantes
  • Episode 220: A Low-Pressure System to Get Agency Clients

The post What We Didn’t Expect from Our 2022 Content Performance Report appeared first on DigitalMarketer.


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