The 21 Psychological Elements that Power Effective Web Design (Part 2)

(This article was originally published in the MarketingExperiments email newsletter.)

Before you begin a web design project, here are three crucial questions to ask :

  • Is your website a disorganized set of voices (modules) talking at the same time, or does it have a linear flow?
  • Do your pages have a different personality from the primary driver of your company’s success, or are they contributing toward that distinct personality?
  • Is your website speaking AT your customers or TO your customers?

In this replay of a live, interactive session, Flint McGlaughlin focuses on three more of the 21 design elements of an effective webpage: flow, personality, connection. (If you missed part 1 of the series, you can watch it here.)

You can follow along by downloading a PDF copy (in two sizes) of the infographic that he uses in the video:

Infographic: The 21 Psychological Elements that Power Effective Web Design

Here’s what people are saying about the series and the FREE infographic:

​”I’m super excited for next week. I always leave these feeling more knowledgeable.”

​”That is a fantastic sound bite! “

“The 11×17 version of the page is perfect for my portrait monitor.”

​”I think giving us two sizes was a brilliant way to do this. Thanks.”

“Marketing experiments is my secret gem and I don’t want my competition to know about you guys!”

Go to part three.

Related Resources

The End of Web Design: Don’t design for the web, design for the mind

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it

The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging

The post The 21 Psychological Elements that Power Effective Web Design (Part 2) appeared first on MarketingExperiments.


Enjoy this blog? Please spread the word :)

Follow by Email