Mes: mayo 2023

Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.

The post B2B digital marketing budgets should grow in 2023 appeared first on MarTech.

Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.

The post Top book and podcast recommendations for martech professionals appeared first on MarTech.

Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.

The post Webinar: How to build consumer trust in a cookieless world appeared first on MarTech.

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.

The post Marketing among top AI applications for small businesses appeared first on MarTech.

Here are the top VR and metaverse marketing experts you should follow as they create the future.

The post MarTech’s metaverse marketing experts to follow appeared first on MarTech.

How Domino’s, DICK’S Sporting Goods and other brands are leveraging personalization software solutions — and getting results.

The post How to do marketing personalization at scale appeared first on MarTech.

Don’t be the company that bombards customers with salesy marketing assets and offers will fail. Learn a better way to meet their needs.

The post 3 ways to maximize the power of reception marketing appeared first on MarTech.

Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.

The post 7 ways to get to know your audience better appeared first on MarTech.

AI has made the Customer Value Journey more powerful than ever. Here’s why and how you can use the CVJ to map your journey.

The post AI Has Made the Customer Value Journey More Powerful: Here’s Why appeared first on DigitalMarketer.