Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? Here, in alphabetical order, is MarTech’s list of ABM experts to follow.
Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice.
- LinkedIn: Hillary Carpio (6k followers)
Pam is founder and vice president of marketing at Relentless Pursuit. Her clients include Intel, 3M, Sunstar, Cisco, TE Connectivity and Southwest Airlines. She is the host of the podcast B2B Marketing and More With Pam Didner. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”
- LinkedIn: Pam Didner (12K followers)
- X (Twitter): @PamDidner (14.2K followers)
- Website: PamDidner.com
Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. Before that, he founded Demandbase and practically invented the ABM technology category. That’s plenty, but far from all. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. (out of 500,000 businesses) with a 98% CEO approval rating.
- LinkedIn: CGolec (9K followers)
Jon is currently the CMO of Demandbase. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 billion. He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”
- LinkedIn: Jon Miller (17K followers)
- X (Twitter): @jonmiller (21.5K followers)
- Website: JonMiller.com
Declan is CMO at strategicabm, an ABM agency based in Madrid. Before that, he spent more than 20 years working as a CMO in the professional services, SaaS and educational technology sectors. He is also the host of the Let’s Talk ABM podcast and a frequent speaker at conventions.
- LinkedIn: Declan Mulkeen (16K followers)
Mark is the founder and CEO of the ABM Consortium and the creator of the strategy known as ABM Orchestration. A fractional CMO, he has a top 1% LinkedIn profile and is a contributor to the bestselling book, “The Social Employee.” He also writes for Demand Gen Report and ABM In Action. Mark also serves as committee chair for the Direct Marketing Association International ECHO Awards Board of Governors.
- LinkedIn: Mark Ogne (7K followers)
- X (Twitter): @markogne (20.6K followers)
Juliet is Salesforce’s vice president for Global Account-Based Marketing Strategy. In this role, she is responsible for marketing strategy and execution of digital and customer experience programs that drive account engagement, pipeline, revenue, and business growth. Juliet is also a founding partner of Reaction, a global organization investing in solving the toughest global problems. In addition to consulting with many Fortune 100 companies, Juliet is an enrolled member of the Turtle Mountain Band of Chippewa Indians.
- LinkedIn: Juliet Randall (14.6K followers)
- X (Twitter): @julietrandall (2.5K followers)
More MarTech experts to follow:
- Marketing operations
- AI and marketing
- Email marketing
- Events marketing
- B2B marketing
- Content marketing
- Customer experience
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