SEO Terminology Explained

SEO Terminology Explained

SEO Terminology Explained

By Team

Organic Search:

Also known as unpaid search results, organic search refers to listings on search engine results pages (SERPs) that appear naturally based on their relevance to the search terms, rather than being paid advertisements. It’s often referred to as «earned» or «natural» results, and it’s the primary focus of SEO efforts.

Robots (bots):

These are automated programs developed by major search engine companies such as Google (Googlebot) and Bing (Bingbot) to crawl and index the web. They follow links on web pages to discover and copy content, which helps search engines provide relevant results to users when they search for information.


The process in which search engine robots browse the web by following links from one page to another, copying content along the way. This enables search engines to index web pages and make them searchable to users.


SEO Terminology Explained
SEO Terminology Explained


A search engine’s stored copy of a web page at a specific point in time. When a search engine crawls a page, it creates a cache of that page, which is used to quickly retrieve and display search results to users.


A word or phrase that users enter into a search engine when looking for information. Keywords are crucial for SEO as they help determine which web pages are relevant to a user’s query.

SERP (Search Engine Results Page):

The page displayed by a search engine in response to a user’s search query. SERPs typically show a list of organic search results, along with paid advertisements and other features like featured snippets and knowledge panels.

Rank (rankings):

The position at which a website appears on the SERP in relation to a specific search query. Websites that rank higher on the SERP tend to receive more organic traffic, as users are more likely to click on the top results.

Click-through rate (CTR):

The percentage of users who click on a search result when it appears on the SERP. It’s calculated by dividing the number of clicks by the number of impressions (times the result is shown), providing insights into the effectiveness of a website’s listing in attracting clicks.

Paid Search:

Also known as pay-per-click (PPC) or search engine marketing (SEM), paid search involves advertisers paying search engines to display their ads prominently on the SERP for specific keywords. Unlike organic search, which relies on content and technical optimizations, paid search allows advertisers to achieve higher rankings through monetary investment.


A search engine’s database or repository of web pages that it has crawled and indexed. Similar to a library or filing cabinet, the index enables search engines to quickly retrieve and display relevant results to users based on their search queries.

Understanding these fundamental SEO terms is essential for small businesses looking to improve their online visibility and attract more organic traffic to their websites. By leveraging SEO techniques effectively, businesses can enhance their presence on search engine results pages and connect with their target audience more effectively.

For more insights on mastering SEO for small businesses, visit 


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