Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
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Lost in the complexities of agile marketing? Here’s how to measure its success with meaningful metrics that focus on outcomes.
The post 4 agile marketing metrics that really move the needle appeared first on MarTech.
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
The post 9 questions to ask marketing work management vendors during the demo appeared first on MarTech.
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently.
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Use these three tips to keep marketing work moving and deliver customer value at the best possible pace.
The post 3 agile marketing tips to stop starting and start finishing appeared first on MarTech.
Here’s how to design an organizational structure that guides your people to deliver on your firm’s unique vision and strategy.
The post 3 key categories of a high-performing marketing organizational structure appeared first on MarTech.
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization.
The post The importance of Stakeholders and Practice Leads in agile marketing appeared first on MarTech.
Learn what agile marketing is, why it’s important, and how it can help marketers succeed.
The post Agile marketing: What it is and why marketers should care appeared first on MarTech.
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
The post MetLife uses agile marketing to unleash pet insurance sales appeared first on MarTech.
