Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
The post Marketing among top AI applications for small businesses appeared first on MarTech.
The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures.
The post Marketers under pressure to cut martech spend appeared first on MarTech.
AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?
The post What marketers should keep in mind when adopting AI appeared first on MarTech.
What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Marketing use cases for data clean rooms appeared first on MarTech.
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
The post 73% of marketers now using generative AI tools appeared first on MarTech.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech.
A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert.
The post Ryan Phelan: Spotlight on the expert appeared first on MarTech.
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
The post Nielsen’s national TV ratings gets accreditation back after 19-month suspension appeared first on MarTech.
Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items.
The post D2C beauty shoppers are split between low prices and scarcity appeared first on MarTech.
