Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share.
The post Is martech the solution to the Hollywood writers’ and actors’ strike? appeared first on MarTech.
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The post Gen Z teens are watching YouTube ads and recalling what they’ve seen appeared first on MarTech.
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.
The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.
Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful.
The post What brands and retailers need to know about RMNs appeared first on MarTech.
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech.
U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.
The post Why global brands are flooding European football leagues appeared first on MarTech.
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
The post How The Container Store is using SMS to reach college students appeared first on MarTech.
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.
The post Relo Metrics boosts sponsorship measurement with VideoAmp viewership data appeared first on MarTech.
The fintech company adopted a warehouse-first approach to drive personalization and insights across channels.
The post How Chime is activating data to communicate with customers appeared first on MarTech.
Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.
The post Tim Parkin: Spotlight on the expert appeared first on MarTech.
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads unwraps several new features ahead of holiday season appeared first on MarTech.
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
The post 70% of SMB marketers willing to pay more for tools with AI or automation appeared first on MarTech.
Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences.
The post These are the best marketers in the world appeared first on MarTech.
Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.
Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.
The post The march to CCPA compliance is a slow one appeared first on MarTech.
The deal makes social media campaign management more holistic for brands and agencies using Sprout Social by covering the $21.1 billion influencer industry.
The post Sprout Social acquires Tagger Media appeared first on MarTech.
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech.
With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox.
The post Metropolitan Museum of Art launches Roblox augmented reality experience appeared first on MarTech.
The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse.
The post TV ad revenue challenged by writers’ strike appeared first on MarTech.
The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.
The post AWS unveils AWS Entity Resolution appeared first on MarTech.
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that.
The post Will Women’s World Cup bring the prize audience marketers want? appeared first on MarTech.
Keep use cases — and the customer — top-of-mind using these frameworks.
The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities appeared first on MarTech.
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads.
The post Roku partners with Shopify to allow purchases direct from TV appeared first on MarTech.
U.S. online sales reached $12.7 billion over two days, lifted by hot product categories and retail media networks.
The post Ecommerce sets new Prime Day record, up 6.1% appeared first on MarTech.
Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
The post How a small chain is going big with a retail media network appeared first on MarTech.
Shoppers will have a wide variety of deals to choose from on Prime Day, July 11 & 12. Many deals will come from ecommerce and in-store competitors.
The post Ecommerce trends to watch for this Prime Day appeared first on MarTech.
Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services.
The post EU’s ruling against Facebook a big blow to first-party data usage appeared first on MarTech.
Following these practices will help organizations navigate and automate marketing projects more effectively.
The post Marketing work management best practices: Dashboards, templates and requests appeared first on MarTech.
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy.
The post Programmatic’s ad targeting and optimization come to digital out-of-home appeared first on MarTech.
The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores.
The post How Shake Shack measures experience and activates customer insights appeared first on MarTech.
SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.
The post 51% of SMB marketers say they’re stuck with redundant martech appeared first on MarTech.
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
The post Marketing among top AI applications for small businesses appeared first on MarTech.
The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures.
The post Marketers under pressure to cut martech spend appeared first on MarTech.
AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?
The post What marketers should keep in mind when adopting AI appeared first on MarTech.
What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.
The post Marketing use cases for data clean rooms appeared first on MarTech.
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
The post 73% of marketers now using generative AI tools appeared first on MarTech.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech.
A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert.
The post Ryan Phelan: Spotlight on the expert appeared first on MarTech.
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
The post Nielsen’s national TV ratings gets accreditation back after 19-month suspension appeared first on MarTech.
Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items.
The post D2C beauty shoppers are split between low prices and scarcity appeared first on MarTech.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
The post 24 questions to ask identity resolution vendors during a demo appeared first on MarTech.
