Categoría: Connected TV and OTT

Digital ad spend growth drops to 7.8% this year

The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.

The post Digital ad spend growth drops to 7.8% this year appeared first on MarTech.

Nielsen’s national TV ratings gets accreditation back after 19-month suspension

The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.

The post Nielsen’s national TV ratings gets accreditation back after 19-month suspension appeared first on MarTech.

DTC marketers planning to up CTV/OTT spend this year

Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023.

The post DTC marketers planning to up CTV/OTT spend this year appeared first on MarTech.

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