Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share.
The post Is martech the solution to the Hollywood writers’ and actors’ strike? appeared first on MarTech.
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.
U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.
The post Why global brands are flooding European football leagues appeared first on MarTech.
CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds.
The post CTV ad spend is growing, but not like retail media appeared first on MarTech.
The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse.
The post TV ad revenue challenged by writers’ strike appeared first on MarTech.
How CTV supercharges existing marketing efforts across the advertising board.
The post The omnichannel magic of connected TV appeared first on MarTech.
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads.
The post Roku partners with Shopify to allow purchases direct from TV appeared first on MarTech.
Digital is a «victim» of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028.
The post Global digital ad spend set to grow 8.4% this year appeared first on MarTech.
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
The post Digital ad spend growth drops to 7.8% this year appeared first on MarTech.
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
The post Nielsen’s national TV ratings gets accreditation back after 19-month suspension appeared first on MarTech.
Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023.
The post DTC marketers planning to up CTV/OTT spend this year appeared first on MarTech.
