The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
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The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
The post Nielsen’s national TV ratings gets accreditation back after 19-month suspension appeared first on MarTech.
Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023.
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