In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on MarTech.
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
The post New genAI marketing solution rolled out on Google Cloud appeared first on MarTech.
Why personalize B2B content? If your solution is the best fit for a particular problem, why not just list your features and benefits and let your product sell itself? That’s the kind of thinking that dominated B2B marketing for decades. […]
Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work.
The post Doing more with less: How marketers can make content go farther appeared first on MarTech.
These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.
The post The three types of digital value that get customers to buy appeared first on MarTech.
Explore how optimizing your blog posting schedule can lead to better SEO and audience engagement.
The post How to optimize your blog’s posting schedule to gain traction appeared first on MarTech.
Want to grow your business faster?…without paying crazy amounts on paid advertising?
Organic marketing is the answer. (Keep reading for my secrets).
The post 7 Organic Marketing Strategies to Scale Faster in 2023 appeared first on DigitalMarketer.
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
The post 70% of SMB marketers willing to pay more for tools with AI or automation appeared first on MarTech.
“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
The post How Acura drives awareness with a new hit web series appeared first on MarTech.
In this webinar, learn how to organize, distribute and control digital assets.
The post Don’t underestimate the power of content management appeared first on MarTech.
Explore why video marketing has become an indispensable weapon in the digital marketer’s arsenal in 2023 and how it can effectively capture the attention and engagement of today’s consumers.
The post 8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023 appeared first on DigitalMarketer.
And 48% of orgs are using it in marketing, according to a new Gartner study.
The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.
Keep use cases — and the customer — top-of-mind using these frameworks.
The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.
There’s always been an uneasy truce between creativity and commerce. We accuse financially successful artists of ‘selling out.’ We’re wary of sponsored content and product placement in our favorite TV shows and movies. In general, we think of creativity as an […]
Join Maxwell Finn, President of Unicorn Inventions and DigitalMarketer’s TikTok Marketing Expert, as he breaks down the Ford Method that will dramatically increase your creative output.
The post TikTok vs. Facebook Advertising: Which One is Right for Your Business? [VIDEO] appeared first on DigitalMarketer.
Learn how to create viral short videos for social media that can help you boost brand awareness, introduce the latest products, and increase revenue and sales.
The post 6 Tips on How to Create Viral Short Videos for Social Media appeared first on DigitalMarketer.
These 12 ChatGPT tips are literally just the tip of the iceberg. The more you use ChatGPT, the more you’ll discover how you can leverage its power and use it to boost your content marketing strategy.
The post 12 ChatGPT Tips to Boost Your Content Marketing Strategy appeared first on DigitalMarketer.
It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of […]
Marketing is about building relationships. All too often, marketers treat it as an opportunity to hijack the conversation and aggressively pursue the customer. But this doesn’t work in dating and definitely won’t fly in marketing.
As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI content are all around us. But the way to rule a B2B brand’s content kingdom is not artificial. It is […]
As the digital marketing industry rapidly grows, it’s important to stay updated on the latest digital marketing trends. Here’s what you need to watch out for!
The post Top 12 Digital Marketing Trends in 2023 You Should Know appeared first on DigitalMarketer.
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today.
The post Employee advocacy: The untapped goldmine in your content marketing strategy appeared first on MarTech.
Following these practices will help organizations navigate and automate marketing projects more effectively.
The post Marketing work management best practices: Dashboards, templates and requests appeared first on MarTech.
Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content.
The post Why prioritizing UX always leads to better content creation (and how to do it) appeared first on MarTech.
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
The post How generative AI is improving customer experience and service calls appeared first on MarTech.
Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales.
The post 10 Strategies to Mastering Social Media for Ecommerce appeared first on DigitalMarketer.
Three essential applications of AI in marketing that will ease your work load and fast track your career.
The post How to accelerate your marketing career using generative AI now appeared first on MarTech.
The initiative aims to authenticate human-made content as AI use expands.
The post Publicis Groupe joins human vs. AI content verification initiative C2PA appeared first on MarTech.
Find out why being a podcast guest can expand your audience, build your authority, and drive business opportunities. Uncover the step-by-step process of crafting personalized outreach emails that catch the attention of podcast hosts.
The post The Art of Getting Booked: Mastering the Podcast Guesting Game appeared first on DigitalMarketer.
The distinction between content marketing and content strategy is subtle because the two concepts work together.
The post Content Marketing vs. Content Strategy: What’s the Difference? appeared first on DigitalMarketer.
Believe it or not, customer success is the best strategy to boost customer happiness. And as we all know, happy customers always lead to growing business.
The post How to Drive Customer Success With Interactive Content appeared first on DigitalMarketer.
Discover the secret to winning your customer’s attention and provoking action with the first ingredient in our 5-part sales formula.
The post How To Win Your Customer’s Attention & Provoke Action [VIDEO] appeared first on DigitalMarketer.
Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes.
The post AI’s Impact on Digital Marketing Strategies In 2023 appeared first on DigitalMarketer.
If you’re looking for the perfect place for marketing, networking, and reaching your audience as a thought leader in your field, LinkedIn would be THE platform for you.
The post LinkedIn & AI: How They Team Up & Why It’s Important appeared first on DigitalMarketer.
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
The post 5 tips for balancing ‘push’ and ‘pull’ in content marketing appeared first on MarTech.
Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of your brand but also for being socially responsible. Your content should be relatable to everyone in the audience, […]
AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?
The post What marketers should keep in mind when adopting AI appeared first on MarTech.
If you’re reading this blog I’m probably telling you something you already know, but: everyone in B2B marketing is using content marketing. Well, specifically, 91% of all B2B marketers are. Then there are the other staggering statistics: Marketers spend over […]
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
The post The art of natural funneling: How to lead your readers without forced CTAs appeared first on MarTech.
Incorporating the Customer Value Journey framework can help guide their podcast marketing efforts and create a more effective and targeted strategy.
The post Revolutionize Your Marketing Strategy with Podcasting appeared first on DigitalMarketer.
With the Major League Baseball season now underway, one of the sport’s great ongoing debates has once again found traction: to stick with human umpires, or embrace the electronic strike zone? It’s just another example of how rapid advancements in […]
As a content marketer, it’s my job to take the axiom “no stupid questions” to heart. And when it comes to answering the question “What is content?” on a content marketing blog, you may think I’m stretching that skill to […]
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
The post 6 tips for optimizing LinkedIn content for B2B marketing appeared first on MarTech.
Being given direction over and over again without clarification or elaboration can be downright frustrating. We’re guilty of this in marketing. When we repeatedly suggest that authenticity is the secret sauce to writing amazing content, what are we actually saying? […]
If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started.
The post The Ultimate Guide to An Effective Instagram Marketing Strategy appeared first on DigitalMarketer.