Categoría: Customer data platform (CDP)

7 ways to maximize landing page conversions

In this webinar, learn how to assess your pages and optimize them for success.

The post 7 ways to maximize landing page conversions appeared first on MarTech.

Webinar: How to build consumer trust in a cookieless world

Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.

The post Webinar: How to build consumer trust in a cookieless world appeared first on MarTech.

Gartner: Give up on the complete view of the customer

Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.

The post Gartner: Give up on the complete view of the customer appeared first on MarTech.

Don’t leave the future of your data in vendors’ hands

Learn how to first identify your problem and then let the solution provider prove their value.

The post Don’t leave the future of your data in vendors’ hands appeared first on MarTech.

Marketing use cases for data clean rooms

What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.

The post Marketing use cases for data clean rooms appeared first on MarTech.

CDPs prevent your data from going down the drain

In this webinar, learn why customer data platforms are a must-have solution.

The post CDPs prevent your data from going down the drain appeared first on MarTech.

Scott Brinker unveils 2023 martech landscape

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.

The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

Should you use your data warehouse as your CDP?

There’s a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.

The post Should you use your data warehouse as your CDP? appeared first on MarTech.

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