Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The post Marketers are only using one third of their stack’s capability appeared first on MarTech.
Here are key considerations when starting or expanding AI usage in your composable CDP.
The post How to make AI-driven segments work in composable CDPs appeared first on MarTech.
The fintech company adopted a warehouse-first approach to drive personalization and insights across channels.
The post How Chime is activating data to communicate with customers appeared first on MarTech.
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.
The post Zero Copy Data Access: The Future of Data Management? appeared first on MarTech.
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech.
Managing customer profiles effectively can lead to better customer experience use cases.
The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.
In this webinar, learn how to get data-driven, personalized campaigns out the door faster.
The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech.
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability.
The post IAB Tech Lab’s updated data clean room standards: What marketers need to know appeared first on MarTech.
Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation.
The post 4 CDP strategies to unlock the power of first-party data appeared first on MarTech.
Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.
The post Composable CDPs: How do they differ from packaged solutions? appeared first on MarTech.
Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
The post Webinar: How to build consumer trust in a cookieless world appeared first on MarTech.
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
The post Gartner: Give up on the complete view of the customer appeared first on MarTech.
Learn how to first identify your problem and then let the solution provider prove their value.
The post Don’t leave the future of your data in vendors’ hands appeared first on MarTech.