Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal.
The post Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success appeared first on MarTech.
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.
The post The martech revolution: Making deeper customer connections in a digital world appeared first on MarTech.
Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.
The post How to map your selling process to the way your B2B customers buy: A case study appeared first on MarTech.
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech.
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
The post How The Container Store is using SMS to reach college students appeared first on MarTech.
The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.
The post It’s time to prioritize customer experience in B2B appeared first on MarTech.
Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.
The post Let data be the biggest driver behind your advertising strategy appeared first on MarTech.
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech.
MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
The post What are marketing attribution and performance management platforms? appeared first on MarTech.
With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox.
The post Metropolitan Museum of Art launches Roblox augmented reality experience appeared first on MarTech.
When COVID hit, Georgia’s government was overwhelmed by people wanting unemployment help. Fortunately the state’s Digital Services agency was ready.
The post How a customer service crisis drove the use of chatbots in Georgia appeared first on MarTech.
Managing customer profiles effectively can lead to better customer experience use cases.
The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.
And 48% of orgs are using it in marketing, according to a new Gartner study.
The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.
In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.
Unlock the entire MarTech experience, online September 26-27, for free. No hidden fees, no travel headaches, no time out of the office.
The post MarTech registration is open! Grab your free pass now appeared first on MarTech.
Important steps to take and questions to ask when narrowing the CJO field.
The post Questions to ask vendors before buying a customer journey orchestration solution appeared first on MarTech.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.
Here are the goals and core capabilities of customer journey orchestration solutions.
The post What is customer journey orchestration and how does it work? appeared first on MarTech.
Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible.
The post 4 AI categories impacting marketing: Personalized customer journeys appeared first on MarTech.
In this webinar, learn how to get data-driven, personalized campaigns out the door faster.
The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech.
In this webinar, learn how flexibility in your technology the key to mastering customer experiences.
The post Transform customer experience and drive business results with an optimized tech stack appeared first on MarTech.
In this webinar, get the scoop on a top advertiser’s perfect CTV strategy.
The post Master CTV advertising: A guide to launching your best campaigns appeared first on MarTech.
Discover the source of your customers’ loyalty and learn how to attain it.
The post The future of loyalty: Metaverse, AI and post-pandemic challenges appeared first on MarTech.
Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content.
The post Why prioritizing UX always leads to better content creation (and how to do it) appeared first on MarTech.
In this webinar, learn the secrets to creating flawless user experiences.
The post Supercharge your customer experience with the power of QR codes appeared first on MarTech.
The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores.
The post How Shake Shack measures experience and activates customer insights appeared first on MarTech.
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
The post How generative AI is improving customer experience and service calls appeared first on MarTech.
Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
The post Webinar: How to build consumer trust in a cookieless world appeared first on MarTech.
Don’t be the company that bombards customers with salesy marketing assets and offers will fail. Learn a better way to meet their needs.
The post 3 ways to maximize the power of reception marketing appeared first on MarTech.
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes.
The post What inflation’s cultural impact means for marketing appeared first on MarTech.
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
The post Gartner: Give up on the complete view of the customer appeared first on MarTech.
Find out how brands deliver campaigns that drive true customer loyalty.
The post 3 brands that have mastered the art and science of marketing appeared first on MarTech.
Presenters in this live webinar will reveal the newest trends in consumer behavior.
The post Create tailored customer experiences for each generation appeared first on MarTech.
Build your brand and maximize marketing impact with this formula for success.
The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.
Diving into the characteristics of the leading loyalty software providers.
The post Top loyalty management software solutions: Forrester report appeared first on MarTech.
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
The post Bing Chat opens up to more users and developers with API, expanded visual answers appeared first on MarTech.
Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there.
The post How B2B CMOs use CX to thrive amid economic uncertainty appeared first on MarTech.
Learn how marketers reduced operational costs with up to 90% time savings.
The post Forrester Total Economic Impact study reveals increased efficiency for marketers appeared first on MarTech.
Build your brand and maximize marketing impact with this formula for success.
The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech.
Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations.
The post Automation and AI: The power to build true digital experiences appeared first on MarTech.
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
The post Say goodbye to third-party data and hello to better customer experiences appeared first on MarTech.
In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
The post From clicks to conversions: Drive performance with marketing AI appeared first on MarTech.
To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key.
The post Where B2B brands win and lose on customer retention appeared first on MarTech.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech.
Transform customer journeys for better CX and results.
The post 3 reasons why you need to embrace journey-centricity appeared first on MarTech.
In this webinar, learn key strategies to acquire and engage the right customers.
The post Harness the power of customer data to stay ahead of the competition appeared first on MarTech.
Learn how to get to the heart of customer experience with data that delivers.
The post Drive better customer intelligence for a better customer experience appeared first on MarTech.