Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
The post New genAI marketing solution rolled out on Google Cloud appeared first on MarTech.
Important steps to take and questions to ask when narrowing the CJO field.
The post Questions to ask vendors before buying a customer journey orchestration solution appeared first on MarTech.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.
Here are the goals and core capabilities of customer journey orchestration solutions.
The post What is customer journey orchestration and how does it work? appeared first on MarTech.
Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. «We are on the precipice of an AI revolution.»
The post Salesforce: AI is the new UI appeared first on MarTech.
The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing.
The post Mastering the delicate balancing act of marketing appeared first on MarTech.
How Domino’s, DICK’S Sporting Goods and other brands are leveraging personalization software solutions — and getting results.
The post How to do marketing personalization at scale appeared first on MarTech.
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
The post How to build a customer journey orchestration strategy appeared first on MarTech.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech.
