Categoría: Customer relationship management (CRM)

How Chime is activating data to communicate with customers

The fintech company adopted a warehouse-first approach to drive personalization and insights across channels.

The post How Chime is activating data to communicate with customers appeared first on MarTech.

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3 approaches to merging profiles when resolving identities

Managing customer profiles effectively can lead to better customer experience use cases.

The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.

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Salesforce raising prices next month

Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.

The post Salesforce raising prices next month appeared first on MarTech.

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Pega: AI will power the autonomous enterprise

In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise.

The post Pega: AI will power the autonomous enterprise appeared first on MarTech.

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Salesforce: AI is the new UI

Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. «We are on the precipice of an AI revolution.»

The post Salesforce: AI is the new UI appeared first on MarTech.

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Leverage first-party data for a winning CRM strategy

Learn these data-collection hacks to reach customers with the right message on the right channel.

The post Leverage first-party data for a winning CRM strategy appeared first on MarTech.

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