Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal.
The post Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success appeared first on MarTech.
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.
The post How to decide if you need a marketing attribution and performance management platform appeared first on MarTech.
When COVID hit, Georgia’s government was overwhelmed by people wanting unemployment help. Fortunately the state’s Digital Services agency was ready.
The post How a customer service crisis drove the use of chatbots in Georgia appeared first on MarTech.
Salesforce extends Commerce capabilities across marketing, sales and service channels.
The post Salesforce announces new Commerce Cloud integrations appeared first on MarTech.
And 48% of orgs are using it in marketing, according to a new Gartner study.
The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.
In this webinar, learn the secrets to creating flawless user experiences.
The post Supercharge your customer experience with the power of QR codes appeared first on MarTech.
The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores.
The post How Shake Shack measures experience and activates customer insights appeared first on MarTech.
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
The post How generative AI is improving customer experience and service calls appeared first on MarTech.
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
The post Marketing among top AI applications for small businesses appeared first on MarTech.
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
The post How to build a customer journey orchestration strategy appeared first on MarTech.
Presenters in this live webinar will reveal the newest trends in consumer behavior.
The post Create tailored customer experiences for each generation appeared first on MarTech.
Presenters in this live webinar will reveal the newest trends in consumer behavior.
The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.
In this webinar, learn how to achieve business outcomes and deliver next-gen customer experiences.
The post Power next-best action with first-party data appeared first on MarTech.
In this webinar, learn key strategies to acquire and engage the right customers.
The post Harness the power of customer data to stay ahead of the competition appeared first on MarTech.
Learn how to get to the heart of customer experience with data that delivers.
The post Drive better customer intelligence for a better customer experience appeared first on MarTech.
