Categoría: Data management platform (DMP)

IAB Tech Lab’s updated data clean room standards: What marketers need to know

Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability.

The post IAB Tech Lab’s updated data clean room standards: What marketers need to know appeared first on MarTech.

Evaluating data clean rooms for your organization

What data clean room is right for you? It depends on the team and technology you have in place.

The post Evaluating data clean rooms for your organization appeared first on MarTech.

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