Categoría: Data

Data-driven success lies within the power of simplicity by Cynthia Ramsaran

Dun & Bradstreet’s SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.

The post Data-driven success lies within the power of simplicity appeared first on MarTech.

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Discover the benefits of consent-based marketing: Privacy and personalization

In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.

The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on MarTech.

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Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Dun & Bradstreet’s SVP of sales and marketing reveals why data is the key to innovation and success.

The post Data and AI ignite real-time customer conversations and tangible business results appeared first on MarTech.

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Webinar: Leverage AI and automation to master personalized marketing

Turn the customer journey into an adventure of connection and delight.

The post Webinar: Leverage AI and automation to master personalized marketing appeared first on MarTech.

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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.

The post What is account-based marketing or ABM and why are B2B marketers so bullish on it? appeared first on MarTech.

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B2C marketers are overwhelmed by growing challenges

Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.

The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech.

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Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.

The post Let data be the biggest driver behind your advertising strategy appeared first on MarTech.

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How Chime is activating data to communicate with customers

The fintech company adopted a warehouse-first approach to drive personalization and insights across channels.

The post How Chime is activating data to communicate with customers appeared first on MarTech.

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Google Ads unwraps several new features ahead of holiday season

New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.

The post Google Ads unwraps several new features ahead of holiday season appeared first on MarTech.

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Zero Copy Data Access: The Future of Data Management?

ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.

The post Zero Copy Data Access: The Future of Data Management? appeared first on MarTech.

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How NC Fusion executed its campaign to help girls stay involved in sports

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.

The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.

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Create high-impact customer experiences with actionable insights

In this webinar, discover how agile research is an invaluable approach for organizations looking to increase impact and outcomes with their customers.

The post Create high-impact customer experiences with actionable insights appeared first on MarTech.

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AWS unveils AWS Entity Resolution

The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.

The post AWS unveils AWS Entity Resolution appeared first on MarTech.

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Don’t underestimate the power of content management

In this webinar, learn how to organize, distribute and control digital assets.

The post Don’t underestimate the power of content management appeared first on MarTech.

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.

The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities  appeared first on MarTech.

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The omnichannel magic of connected TV by MNTN

How CTV supercharges existing marketing efforts across the advertising board.

The post The omnichannel magic of connected TV appeared first on MarTech.

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Leverage real-time data for stronger campaigns and higher ROI

In this webinar, learn how to get data-driven, personalized campaigns out the door faster.

The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech.

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Ecommerce sets new Prime Day record, up 6.1%

U.S. online sales reached $12.7 billion over two days, lifted by hot product categories and retail media networks.

The post Ecommerce sets new Prime Day record, up 6.1% appeared first on MarTech.

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IAB Tech Lab’s updated data clean room standards: What marketers need to know

Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability.

The post IAB Tech Lab’s updated data clean room standards: What marketers need to know appeared first on MarTech.

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Data clean rooms: A beginner’s guide

Here’s how enterprises are using data clean rooms to improve the return on their customer data investments.

The post Data clean rooms: A beginner’s guide appeared first on MarTech.

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EU approves US data sharing accord

The new pact gives EU citizens more control over US companies’ use of their personal data and averts the potential for a costly disruption.

The post EU approves US data sharing accord appeared first on MarTech.

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Here’s why your marketing’s success depends on insights

Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition.

The post Here’s why your marketing’s success depends on insights appeared first on MarTech.

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EU’s ruling against Facebook a big blow to first-party data usage

Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services.

The post EU’s ruling against Facebook a big blow to first-party data usage appeared first on MarTech.

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4 CDP strategies to unlock the power of first-party data

Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation.

The post 4 CDP strategies to unlock the power of first-party data appeared first on MarTech.

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Evaluating data clean rooms for your organization

What data clean room is right for you? It depends on the team and technology you have in place.

The post Evaluating data clean rooms for your organization appeared first on MarTech.

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Master CTV advertising: A guide to launching your best campaigns

In this webinar, get the scoop on a top advertiser’s perfect CTV strategy.

The post Master CTV advertising: A guide to launching your best campaigns appeared first on MarTech.

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6 marketing automation use cases where AI can help with data quality

Will AI help address age-old marketing issues or just add more complexity?

The post 6 marketing automation use cases where AI can help with data quality appeared first on MarTech.

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Programmatic’s ad targeting and optimization come to digital out-of-home

Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy.

The post Programmatic’s ad targeting and optimization come to digital out-of-home appeared first on MarTech.

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Supercharge your customer experience with the power of QR codes

In this webinar, learn the secrets to creating flawless user experiences.

The post Supercharge your customer experience with the power of QR codes appeared first on MarTech.

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Salesforce: AI is the new UI

Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. «We are on the precipice of an AI revolution.»

The post Salesforce: AI is the new UI appeared first on MarTech.

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7 ways to maximize landing page conversions

In this webinar, learn how to assess your pages and optimize them for success.

The post 7 ways to maximize landing page conversions appeared first on MarTech.

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Webinar: How to build consumer trust in a cookieless world

Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.

The post Webinar: How to build consumer trust in a cookieless world appeared first on MarTech.

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Gartner: Give up on the complete view of the customer

Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.

The post Gartner: Give up on the complete view of the customer appeared first on MarTech.

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Data-driven Marketing: How Graphs & Charts Transform Digital Strategies

Graphs can help to visualize complex data sets and identify patterns that may not be immediately apparent when looking at raw data.

The post Data-driven Marketing: How Graphs & Charts Transform Digital Strategies appeared first on DigitalMarketer.

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Leverage first-party data for a winning CRM strategy

Learn these data-collection hacks to reach customers with the right message on the right channel.

The post Leverage first-party data for a winning CRM strategy appeared first on MarTech.

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It’s time to teach AI about your brand

Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.

The post It’s time to teach AI about your brand appeared first on MarTech.

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Don’t leave the future of your data in vendors’ hands

Learn how to first identify your problem and then let the solution provider prove their value.

The post Don’t leave the future of your data in vendors’ hands appeared first on MarTech.

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Data Makes the Difference: Episode one by Cynthia Ramsaran

Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast.

The post Data Makes the Difference: Episode one appeared first on MarTech.

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Create tailored customer experiences for each generation

Presenters in this live webinar will reveal the newest trends in consumer behavior.

The post Create tailored customer experiences for each generation appeared first on MarTech.

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Marketing use cases for data clean rooms

What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.

The post Marketing use cases for data clean rooms appeared first on MarTech.

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CDPs prevent your data from going down the drain

In this webinar, learn why customer data platforms are a must-have solution.

The post CDPs prevent your data from going down the drain appeared first on MarTech.

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An approach to unlocking first-party data strategies

This approach will unlock first-party data strategies you can utilize across your marketing channels.

The post An approach to unlocking first-party data strategies appeared first on MarTech.

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How to connect with Gen X, Millennials and Gen Z

Presenters in this live webinar will reveal the newest trends in consumer behavior.

The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

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Scott Brinker unveils 2023 martech landscape

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.

The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

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More pressure on B2B marketers to prove ROI

41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out.

The post More pressure on B2B marketers to prove ROI appeared first on MarTech.

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Say goodbye to third-party data and hello to better customer experiences by Digital Marketing Depot

Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.

The post Say goodbye to third-party data and hello to better customer experiences appeared first on MarTech.

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Google to remove GA4 integration with Optimize

The good news is that Google plans to replace it with something bigger and better.

The post Google to remove GA4 integration with Optimize appeared first on MarTech.

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Power next-best action with first-party data

In this webinar, learn how to achieve business outcomes and deliver next-gen customer experiences.

The post Power next-best action with first-party data appeared first on MarTech.

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How to use decision intelligence to tackle complex business challenges

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.

The post How to use decision intelligence to tackle complex business challenges appeared first on MarTech.

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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.

The post Nielsen’s national TV ratings gets accreditation back after 19-month suspension appeared first on MarTech.

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Spend on marketing analytics and data infrastructure to grow sharply

Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe.

The post Spend on marketing analytics and data infrastructure to grow sharply appeared first on MarTech.

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Harness the power of customer data to stay ahead of the competition

In this webinar, learn key strategies to acquire and engage the right customers.

The post Harness the power of customer data to stay ahead of the competition appeared first on MarTech.

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Drive better customer intelligence for a better customer experience

Learn how to get to the heart of customer experience with data that delivers.

The post Drive better customer intelligence for a better customer experience appeared first on MarTech.

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24 questions to ask identity resolution vendors during a demo

Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.

The post 24 questions to ask identity resolution vendors during a demo appeared first on MarTech.

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Should you use your data warehouse as your CDP?

There’s a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.

The post Should you use your data warehouse as your CDP? appeared first on MarTech.

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Does your organization need an identity resolution platform?

While identity management platforms can help marketers, ask these important questions first before starting the buying process.

The post Does your organization need an identity resolution platform? appeared first on MarTech.

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