YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The post Gen Z teens are watching YouTube ads and recalling what they’ve seen appeared first on MarTech.
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
The post Mastering the art and science of creative analytics appeared first on MarTech.
Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
The post Which types of in-game advertising do users love (or hate)? appeared first on MarTech.
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.
The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.
This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers.
The post 7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta appeared first on DigitalMarketer.
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
The post How The Container Store is using SMS to reach college students appeared first on MarTech.
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.
The post Relo Metrics boosts sponsorship measurement with VideoAmp viewership data appeared first on MarTech.
The fintech company adopted a warehouse-first approach to drive personalization and insights across channels.
The post How Chime is activating data to communicate with customers appeared first on MarTech.
CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds.
The post CTV ad spend is growing, but not like retail media appeared first on MarTech.
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads unwraps several new features ahead of holiday season appeared first on MarTech.
Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv.
The post Bid shading costing advertisers $6.6 billion yearly appeared first on MarTech.
“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
The post How Acura drives awareness with a new hit web series appeared first on MarTech.
Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.
The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse.
The post TV ad revenue challenged by writers’ strike appeared first on MarTech.
Meta returns to double-digit growth for the first time since 2021, while Microsoft’s increase is only 3% and Alphabet’s is 2%
The post Meta ad revenues up 12%, far ahead of Microsoft and Alphabet appeared first on MarTech.
And 48% of orgs are using it in marketing, according to a new Gartner study.
The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.
In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities appeared first on MarTech.
How CTV supercharges existing marketing efforts across the advertising board.
The post The omnichannel magic of connected TV appeared first on MarTech.
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads.
The post Roku partners with Shopify to allow purchases direct from TV appeared first on MarTech.
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media.
The post Basis announces integrations to boost digital out-of-home capabilities appeared first on MarTech.
Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
The post How a small chain is going big with a retail media network appeared first on MarTech.
Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services.
The post EU’s ruling against Facebook a big blow to first-party data usage appeared first on MarTech.
Here are three ways to approach digital experience and drive more revenue from it.
The post How to improve digital experience to grow revenue appeared first on MarTech.
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue.
The post 5 steps to evaluating your digital experience appeared first on MarTech.
What data clean room is right for you? It depends on the team and technology you have in place.
The post Evaluating data clean rooms for your organization appeared first on MarTech.
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy.
The post Programmatic’s ad targeting and optimization come to digital out-of-home appeared first on MarTech.
In this webinar, learn the secrets to creating flawless user experiences.
The post Supercharge your customer experience with the power of QR codes appeared first on MarTech.
Digital is a «victim» of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028.
The post Global digital ad spend set to grow 8.4% this year appeared first on MarTech.
The initiative aims to authenticate human-made content as AI use expands.
The post Publicis Groupe joins human vs. AI content verification initiative C2PA appeared first on MarTech.
Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.
The post B2B digital marketing budgets should grow in 2023 appeared first on MarTech.
A recap of all the ads and marketing news from Google’s annual event, including lots of generative AI, new features and insights.
The post Google Marketing Live 2023: What you need to know appeared first on MarTech.
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
The post Digital ad spend growth drops to 7.8% this year appeared first on MarTech.
For small and boutique salon owners, driving sales to influencing by word of mouth, customers are critical for any beauty business.
The post Give Your Marketing A Makeover appeared first on DigitalMarketer.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.
Let’s take a closer look at artificial intelligence meaning, its rise in popularity, and the advantages and disadvantages of AI to determine if incorporating this innovative tool is right for you.
The post Unleashing the Power of AI appeared first on DigitalMarketer.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech.
IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth.
The post 2022’s strong digital ad revenue growth unlikely to continue appeared first on MarTech.
