Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.
The post B2B digital marketing budgets should grow in 2023 appeared first on MarTech.
A recap of all the ads and marketing news from Google’s annual event, including lots of generative AI, new features and insights.
The post Google Marketing Live 2023: What you need to know appeared first on MarTech.
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
The post Digital ad spend growth drops to 7.8% this year appeared first on MarTech.
For small and boutique salon owners, driving sales to influencing by word of mouth, customers are critical for any beauty business.
The post Give Your Marketing A Makeover appeared first on DigitalMarketer.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.
Let’s take a closer look at artificial intelligence meaning, its rise in popularity, and the advantages and disadvantages of AI to determine if incorporating this innovative tool is right for you.
The post Unleashing the Power of AI appeared first on DigitalMarketer.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
The post How Home Depot and Kroger use RMN to improve shoppers’ ad experience appeared first on MarTech.
IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth.
The post 2022’s strong digital ad revenue growth unlikely to continue appeared first on MarTech.
