Categoría: Digital experience platform (DXP)

Lyft introduces in-app ads as part of an expanded rider experience

By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.

The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.

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How to improve digital experience to grow revenue

Here are three ways to approach digital experience and drive more revenue from it.

The post How to improve digital experience to grow revenue appeared first on MarTech.

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5 steps to evaluating your digital experience

Here’s how to approach the task of improving your brand’s digital experience and driving more revenue.

The post 5 steps to evaluating your digital experience appeared first on MarTech.

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Scott Brinker unveils 2023 martech landscape

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.

The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

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