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Categoría: Ecommerce

IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

mayo 2, 2023

YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.

The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.

Scott Brinker unveils 2023 martech landscape

mayo 2, 2023

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.

The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

D2C beauty shoppers are split between low prices and scarcity

abril 17, 2023

Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items.

The post D2C beauty shoppers are split between low prices and scarcity appeared first on MarTech.

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