Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist.
The post Dominate the inbox with your free 46-point email marketing checklist appeared first on MarTech.
It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing.
The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech.
Want to grow your business faster?…without paying crazy amounts on paid advertising?
Organic marketing is the answer. (Keep reading for my secrets).
The post 7 Organic Marketing Strategies to Scale Faster in 2023 appeared first on DigitalMarketer.
Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns.
The post 9 steps to make an email reactivation program that really works appeared first on MarTech.
Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation.
The post How to approach your highest-value customers with Q4 email planning appeared first on MarTech.
Managing customer profiles effectively can lead to better customer experience use cases.
The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.
Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox.
The post The email personalization guide marketers can’t miss appeared first on MarTech.
Keep use cases — and the customer — top-of-mind using these frameworks.
The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.
The post 7 key email metrics to track beyond opens and clicks appeared first on MarTech.
As the digital marketing industry rapidly grows, it’s important to stay updated on the latest digital marketing trends. Here’s what you need to watch out for!
The post Top 12 Digital Marketing Trends in 2023 You Should Know appeared first on DigitalMarketer.
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought.
The post Email subject line tips and best practices (with examples!) appeared first on MarTech.
8 powerful ways to leverage AI for lead generation and enhance your business outcomes. From personalized content recommendations to automated email campaigns and predictive lead scoring, this article explores how AI can revolutionize your lead generation strategies.
Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off.
The post Email marketers: What’s on your vacation to-do list? appeared first on MarTech.
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one.
The post Holiday email opt-outs: Right intentions, wrong response? appeared first on MarTech.
Email is the most effective marketing channel for many things. It’s also the one customers feel most overwhelmed by. Here’s how to change that.
The post Email marketing is dying: 3 actions to help it survive (and thrive) appeared first on MarTech.
«Click here» is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
The post Beyond ‘click here:’ 4 rules for better email CTAs appeared first on MarTech.
Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here’s how it might change.
The post The future of outbound marketing in an omnichannel stack appeared first on MarTech.
Learn the potential business impact and benefits of implementing these six email automation workflows.
The post 6 must-have, underused email marketing automations appeared first on MarTech.
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
The post The art of natural funneling: How to lead your readers without forced CTAs appeared first on MarTech.
Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.
The post How to send more emails and grow your subscriber list appeared first on MarTech.
Here are some questions to ask to determine if your organization can benefit from this software adoption.
The post How to decide if you need an enterprise email marketing platform appeared first on MarTech.
Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
The post Finding the best email marketing platform: 20 questions to ask appeared first on MarTech.
All email platform providers send
emails, but their technologies – both software and hardware – and approaches for doing so can differ.
The post A guide to how email marketing platforms help brands succeed appeared first on MarTech.
Focus on these four key areas when migrating your systems from one martech platform to another.
The post 4 steps to take before hitting go on your new martech platform appeared first on MarTech.