It’s less than two months until Universal Analytics sunsets. The «Google Whispere» is here to help you transition to Google Analytics 4.
The post 4 tips to ease the transition from UA to GA4 appeared first on MarTech.
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
The post Google sets deadline for getting data out of Universal Analytics appeared first on MarTech.
The good news is that Google plans to replace it with something bigger and better.
The post Google to remove GA4 integration with Optimize appeared first on MarTech.
