Almost two weeks after the supposed sunset of UA, the sky is still glowing red.
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We explore some legitimate complaints marketers have about the new Google Analytics UI.
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Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
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Universal Analytics is officially replaced by Google Analytics 4 but Google has advised that it will be rolled out in stages which is why some data is still accessible.
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Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4
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In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings.
The post Early poll results: ‘Kicking and screaming’ about GA4 appeared first on MarTech.
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics — now it’s time to have your say.
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With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it.
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Looker rides to the rescue of the many marketers griping about GA4’s lack of data. However, you have to refresh your data sources first.
The post Looker Studio releases GA4 connector update with 170 new fields appeared first on MarTech.
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
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