Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change,
The post CMOs say the end of third-party cookies is both a major challenge and a good thing appeared first on MarTech.
The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.
The post AWS unveils AWS Entity Resolution appeared first on MarTech.
Managing customer profiles effectively can lead to better customer experience use cases.
The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.
Keep use cases — and the customer — top-of-mind using these frameworks.
The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
The post Gartner: Give up on the complete view of the customer appeared first on MarTech.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
The post 24 questions to ask identity resolution vendors during a demo appeared first on MarTech.
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
The post Does your organization need an identity resolution platform? appeared first on MarTech.
