Categoría: Identity resolution

Gartner: Give up on the complete view of the customer

Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.

The post Gartner: Give up on the complete view of the customer appeared first on MarTech.

24 questions to ask identity resolution vendors during a demo

Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.

The post 24 questions to ask identity resolution vendors during a demo appeared first on MarTech.

Does your organization need an identity resolution platform?

While identity management platforms can help marketers, ask these important questions first before starting the buying process.

The post Does your organization need an identity resolution platform? appeared first on MarTech.

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