In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
The post Mastering the art and science of creative analytics appeared first on MarTech.
Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech.
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.
The post How to decide if you need a marketing attribution and performance management platform appeared first on MarTech.
Almost two weeks after the supposed sunset of UA, the sky is still glowing red.
The post Universal Analytics is still functional for most users appeared first on MarTech.
We explore some legitimate complaints marketers have about the new Google Analytics UI.
The post Marketers are having problems with the GA4 user interface appeared first on MarTech.
Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition.
The post Here’s why your marketing’s success depends on insights appeared first on MarTech.
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
The post Why centralizing strategic insights is imperative for CMOs appeared first on MarTech.
In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings.
The post Early poll results: ‘Kicking and screaming’ about GA4 appeared first on MarTech.
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it.
The post Days before UA sunset most sites still not using GA4 appeared first on MarTech.
Looker rides to the rescue of the many marketers griping about GA4’s lack of data. However, you have to refresh your data sources first.
The post Looker Studio releases GA4 connector update with 170 new fields appeared first on MarTech.
The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores.
The post How Shake Shack measures experience and activates customer insights appeared first on MarTech.
While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans.
The post 4 AI categories impacting marketing: Predictive analytics appeared first on MarTech.
The key to a successful generative AI project is for the end user to have a clear expectation for the final output.
The post The pitfalls and practical realities of using generative AI in your analytics workflow appeared first on MarTech.
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
The post Google sets deadline for getting data out of Universal Analytics appeared first on MarTech.
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe.
The post Spend on marketing analytics and data infrastructure to grow sharply appeared first on MarTech.