Categoría: Marketing artificial intelligence (AI)

How to accelerate your marketing career using generative AI now

Three essential applications of AI in marketing that will ease your work load and fast track your career.

The post How to accelerate your marketing career using generative AI now appeared first on MarTech.

Publicis Groupe joins human vs. AI content verification initiative C2PA

The initiative aims to authenticate human-made content as AI use expands.

The post Publicis Groupe joins human vs. AI content verification initiative C2PA appeared first on MarTech.

The pitfalls and practical realities of using generative AI in your analytics workflow

The key to a successful generative AI project is for the end user to have a clear expectation for the final output.

The post The pitfalls and practical realities of using generative AI in your analytics workflow appeared first on MarTech.

Marketing among top AI applications for small businesses

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.

The post Marketing among top AI applications for small businesses appeared first on MarTech.

SEO and ChatGPT: What’s DAM got to do with it?

In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.

The post SEO and ChatGPT: What’s DAM got to do with it? appeared first on MarTech.

It’s time to teach AI about your brand

Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.

The post It’s time to teach AI about your brand appeared first on MarTech.

3 steps to make AI work for you

Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.

The post 3 steps to make AI work for you appeared first on MarTech.

The 4 categories of AI that impact marketing: Generative AI

Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to.

The post The 4 categories of AI that impact marketing: Generative AI appeared first on MarTech.

How to scale the use of large language models in marketing

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead.

The post How to scale the use of large language models in marketing appeared first on MarTech.

AI in martech: this week’s new features, products and platforms

Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today.

The post AI in martech: this week’s new features, products and platforms appeared first on MarTech.

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