Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what’s happening.
The post MarTech’s experts to follow: The lists so far appeared first on MarTech.
AI-based applications are making their way into enterprise organizations. Here’s how to ensure you’re in a position to use them properly.
The post Marketing leaders, are you actually ready for AI? appeared first on MarTech.
Here are the AI-powered martech products, platforms and features announced this week.
The post ChatGPT goes enterprise and other AI martech releases this week appeared first on MarTech.
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
The post New genAI marketing solution rolled out on Google Cloud appeared first on MarTech.
Dun & Bradstreet’s SVP of sales and marketing reveals why data is the key to innovation and success.
The post Data and AI ignite real-time customer conversations and tangible business results appeared first on MarTech.
Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Stop and think.
The post Should AI attempt absolutely everything? appeared first on MarTech.
With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology.
The post AI-powered martech: This week’s releases and research appeared first on MarTech.
Turn the customer journey into an adventure of connection and delight.
The post Webinar: Leverage AI and automation to master personalized marketing appeared first on MarTech.
What marketers in retail need to do to avoid disappointing holiday sales this year.
The post Holiday online sales likely to remain flat YoY appeared first on MarTech.
Here are key considerations when starting or expanding AI usage in your composable CDP.
The post How to make AI-driven segments work in composable CDPs appeared first on MarTech.
Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study.
The post This week’s AI-powered marketing technology releases appeared first on MarTech.
Here are the AI-powered martech products, platforms and features announced this week.
The post This week’s AI-powered marketing technology releases appeared first on MarTech.
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
The post 70% of SMB marketers willing to pay more for tools with AI or automation appeared first on MarTech.
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.
The post Zero Copy Data Access: The Future of Data Management? appeared first on MarTech.
Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.
The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI.
The post The martech subway system now has an AI line appeared first on MarTech.
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes.
The post 4 AI categories impacting marketing: Workflow automation and RPA appeared first on MarTech.
When COVID hit, Georgia’s government was overwhelmed by people wanting unemployment help. Fortunately the state’s Digital Services agency was ready.
The post How a customer service crisis drove the use of chatbots in Georgia appeared first on MarTech.
Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey.
The post Round-up of this week’s AI-powered marketing technology releases appeared first on MarTech.
The latest trends in martech, including new product announcements, AI investments and M&A activity.
The post Martech investment declines, but AI companies thrive on funding appeared first on MarTech.
And 48% of orgs are using it in marketing, according to a new Gartner study.
The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.
MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how.
The post How to use HubSpot’s AI tools in your sales and marketing appeared first on MarTech.
MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments.
The post The Mets, Red Sox, New York Times and more in this week’s martech AI roundup appeared first on MarTech.
Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible.
The post 4 AI categories impacting marketing: Personalized customer journeys appeared first on MarTech.
AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble.
The post 9 best practices for AI tools in content creation appeared first on MarTech.
The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit.
The post Generative AI faces more regulatory and legal challenges appeared first on MarTech.
A look at the AI martech products, platforms, features and related news from the past week.
The post This week’s roundup of the latest AI martech products and news appeared first on MarTech.
Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
The post How to use AI in digital advertising appeared first on MarTech.
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry.
The post Top 5 XR and AI marketing trends in 2023 appeared first on MarTech.
Two different content management systems are among the AI-powered marketing platforms, features and integrations released this week.
The post The latest AI-powered martech tools appeared first on MarTech.
Here is are the AI-powered martech products, platforms and features announced this week.
The post This week’s AI-powered marketing technology releases appeared first on MarTech.
Or is it artificial intelligence minus human intelligence = failure?
The post Artificial intelligence + human intelligence = success appeared first on MarTech.
In this webinar, discover the true potential of GPT for marketing.
The post Reshape your marketing with GPT appeared first on MarTech.
Nvidia will provide computing power and its NeMo toolkit to Snowflake customers who can train AI on their own data.
The post Snowflake and Nvidia partner to provide companies with generative AI apps appeared first on MarTech.
Three major clients reflect on their different journeys with Pega decisioning and customer service solutions.
The post Citi, Aflac and Verizon: Three different Pega journeys appeared first on MarTech.
Here is a roundup of AI-powered martech products, platforms and features announced this week.
The post The latest in AI-powered martech releases appeared first on MarTech.
Will AI help address age-old marketing issues or just add more complexity?
The post 6 marketing automation use cases where AI can help with data quality appeared first on MarTech.
The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI.
The post Anita Brearton: Spotlight on the expert appeared first on MarTech.
Making sure generative AI doesn’t go «evil» on you requires putting a human in the loop. But there are going to be a lot of loops.
The post Mitigating the risks of generative AI by putting a human in the loop appeared first on MarTech.
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise.
The post Pega: AI will power the autonomous enterprise appeared first on MarTech.
Here is a roundup of the AI-powered marketing technology products, platforms and features announced this week.
The post New versions of ChatGPT and other AI martech releases this week appeared first on MarTech.
There are a lot of marketing and AI surveys out there. So, we’ve brought together the most useful and most recent numbers for you.
The post AI and marketing: What the stats show appeared first on MarTech.
While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans.
The post 4 AI categories impacting marketing: Predictive analytics appeared first on MarTech.
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
The post How generative AI is improving customer experience and service calls appeared first on MarTech.
This week’s roundup of the latest AI-powered platforms, products and features for martech.
The post The latest in AI-powered marketing technology releases appeared first on MarTech.
Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. «We are on the precipice of an AI revolution.»
The post Salesforce: AI is the new UI appeared first on MarTech.
Three essential applications of AI in marketing that will ease your work load and fast track your career.
The post How to accelerate your marketing career using generative AI now appeared first on MarTech.
The initiative aims to authenticate human-made content as AI use expands.
The post Publicis Groupe joins human vs. AI content verification initiative C2PA appeared first on MarTech.
The key to a successful generative AI project is for the end user to have a clear expectation for the final output.
The post The pitfalls and practical realities of using generative AI in your analytics workflow appeared first on MarTech.
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
The post Marketing among top AI applications for small businesses appeared first on MarTech.
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
The post SEO and ChatGPT: What’s DAM got to do with it? appeared first on MarTech.
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
The post It’s time to teach AI about your brand appeared first on MarTech.
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
The post 3 steps to make AI work for you appeared first on MarTech.
Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to.
The post The 4 categories of AI that impact marketing: Generative AI appeared first on MarTech.
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead.
The post How to scale the use of large language models in marketing appeared first on MarTech.
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today.
The post AI in martech: this week’s new features, products and platforms appeared first on MarTech.
AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?
The post What marketers should keep in mind when adopting AI appeared first on MarTech.
AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance.
The post Why AI will make the greatest impact on B2B audience insight, not content appeared first on MarTech.
Join an expert-led AI ad event every digital marketer should attend.
The post Navigate the world of AI before your competitors do appeared first on MarTech.
An inside-out perspective on the development of MarTechBot, and its implication for marketers.
The post What’s behind the MarTechBot curtain? appeared first on MarTech.
New tool underlines company’s change of focus away from the metaverse and towards artificial intelligence.
The post Meta unveils generative AI tool for Facebook and Instagram advertisers appeared first on MarTech.
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
The post Here’s what the new Google search generative AI experience will look like appeared first on MarTech.
More new product announcements, fewer acquistions and a way to categorize AI offerings in the martech space.
The post The martech space grows as acquisitions decrease appeared first on MarTech.
These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.
The post XR + AI: 5 tools driving today’s content revolution appeared first on MarTech.
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
The post 73% of marketers now using generative AI tools appeared first on MarTech.
Everybody is talking about AI. If you’re part of those conversations but have a sinking feeling you don’t really know what AI is, start here.
The post Artificial Intelligence: A beginner’s guide appeared first on MarTech.
The ads-for-chat API gives publishers, apps and online services the ability to monetize chat experiences.
The post Microsoft Advertising introduces Chat API for publishers appeared first on MarTech.
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days.
The post If it’s not a sales funnel, what is it? appeared first on MarTech.
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
The post Bing Chat opens up to more users and developers with API, expanded visual answers appeared first on MarTech.
Roku’s contextual ad search, a brand safety solution, an eco-friendly subject line generator, and more in this week’s roundup of AI products.
The post AI-powered martech: This week’s new releases appeared first on MarTech.
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.
Here’s how to incorporate generative AI into your keyword research, content creation and data analysis efforts.
The post 3 ways B2B marketers can use generative AI appeared first on MarTech.
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers.
The post We turned MarTech into a chatbot. This is what we’ve learned (so far) appeared first on MarTech.
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.
The post How a non-profit farmers market is leveraging AI appeared first on MarTech.
Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations.
The post Automation and AI: The power to build true digital experiences appeared first on MarTech.
Here’s all the AI-powered martech products, platforms and features announced this week and available to use right now.
The post This week’s roundup of the latest martech featuring AI/ChatGPT appeared first on MarTech.
In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
The post From clicks to conversions: Drive performance with marketing AI appeared first on MarTech.
Marketing operations is facing a talent crisis. How much can AI technology help without damaging your brand?
The post How AI can help address the marketing ops talent shortage appeared first on MarTech.
Google will have AI generate ads based on brand-submitted content. Plus, this week’s AI-powered martech products, platforms and features.
The post This week’s AI product releases: Google adds generative to ads and more appeared first on MarTech.
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
The post How to use decision intelligence to tackle complex business challenges appeared first on MarTech.
Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.
The post Why CMOs must cross the technical divide appeared first on MarTech.
