In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
The post Mastering the art and science of creative analytics appeared first on MarTech.
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads.
The post Roku partners with Shopify to allow purchases direct from TV appeared first on MarTech.
While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans.
The post 4 AI categories impacting marketing: Predictive analytics appeared first on MarTech.
This comprehensive guide deep dives into the state of marketing attribution, why it’s important, the types of attribution models, and more.
The post Make sense of your marketing with the 101 Guide to Marketing Attribution appeared first on MarTech.
Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer.
The post Why we care about marketing attribution modeling appeared first on MarTech.
