Dun & Bradstreet’s SVP of sales and marketing reveals why data is the key to innovation and success.
The post Data and AI ignite real-time customer conversations and tangible business results appeared first on MarTech.
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The post Marketers are only using one third of their stack’s capability appeared first on MarTech.
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
The post What is account-based marketing or ABM and why are B2B marketers so bullish on it? appeared first on MarTech.
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.
The post The results of the 2023 MarTech Replacement Survey are here appeared first on MarTech.
HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
The post Jen Bergren: Spotlight on the expert appeared first on MarTech.
Will AI help address age-old marketing issues or just add more complexity?
The post 6 marketing automation use cases where AI can help with data quality appeared first on MarTech.
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought.
The post Email subject line tips and best practices (with examples!) appeared first on MarTech.
Discover fresh ways to apply automation in your B2B organization. Enhance customer experience, improve efficiency and drive growth.
The post 6 simple automations every B2B organization needs to have appeared first on MarTech.
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
The post HubSpot’s April 2023 releases: The manager’s guide appeared first on MarTech.
Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here’s how it might change.
The post The future of outbound marketing in an omnichannel stack appeared first on MarTech.
Learn the potential business impact and benefits of implementing these six email automation workflows.
The post 6 must-have, underused email marketing automations appeared first on MarTech.
AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.
The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech.
This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
The post Compare 10 top marketing automation platforms appeared first on MarTech.
Here’s how marketing automation works, why it’s key to delivering seamless customer experiences and some best practices to follow.
The post Why we care about marketing automation appeared first on MarTech.
