AI-based applications are making their way into enterprise organizations. Here’s how to ensure you’re in a position to use them properly.
The post Marketing leaders, are you actually ready for AI? appeared first on MarTech.
Shift your perspective on marketing success. Learn how prioritizing your marketing team’s development leads to sustainable growth.
The post The surprising truth about how to achieve your marketing goals appeared first on MarTech.
Here’s how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles.
The post How hybrid teams can make better decisions appeared first on MarTech.
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The post Marketers are only using one third of their stack’s capability appeared first on MarTech.
It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing.
The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech.
Explore how successful companies align marketing, sales and customer success at every stage of the customer journey.
The post The success elements of marketing-driven growth, Part 3 appeared first on MarTech.
Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations.
The post Top 6 martech myths debunked appeared first on MarTech.
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
The post 9 questions to ask marketing work management vendors during the demo appeared first on MarTech.
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly.
The post Does your organization need a marketing work management platform? appeared first on MarTech.
Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth.
The post The success elements of marketing-driven growth, part 2 appeared first on MarTech.
Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond.
The post 6 key email programs to optimize before Q4 appeared first on MarTech.
In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.
The post The value of integration partnerships: Why finding the right partner matters appeared first on MarTech.
There’s plenty of good advice about best practices in marketing. It’s also important to be aware of what not to do.
The post 5 don’ts in marketing operations appeared first on MarTech.
In this webinar, learn how flexibility in your technology the key to mastering customer experiences.
The post Transform customer experience and drive business results with an optimized tech stack appeared first on MarTech.
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry.
The post Top 5 XR and AI marketing trends in 2023 appeared first on MarTech.
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently.
The post How to handle changes in agile marketing appeared first on MarTech.
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
The post Why centralizing strategic insights is imperative for CMOs appeared first on MarTech.
Your marketing team is full of innovative ideas that could help the business grow. Here’s how to uncover them.
The post How to find innovative ideas to fuel your marketing decisions appeared first on MarTech.
Or is it artificial intelligence minus human intelligence = failure?
The post Artificial intelligence + human intelligence = success appeared first on MarTech.
We can influence customer behavior more effectively by understanding the flaws in our own thinking.
The post How cognitive biases prevent you from connecting with your audience appeared first on MarTech.
Three major clients reflect on their different journeys with Pega decisioning and customer service solutions.
The post Citi, Aflac and Verizon: Three different Pega journeys appeared first on MarTech.
Making sure generative AI doesn’t go «evil» on you requires putting a human in the loop. But there are going to be a lot of loops.
The post Mitigating the risks of generative AI by putting a human in the loop appeared first on MarTech.
Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.
The post Composable CDPs: How do they differ from packaged solutions? appeared first on MarTech.
The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow.
The post The success elements of marketing-driven growth appeared first on MarTech.
Here’s why you should avoid having too many metadata fields and how to streamline metadata management in your DAM.
The post DAM metadata: Why less is more appeared first on MarTech.
Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off.
The post Email marketers: What’s on your vacation to-do list? appeared first on MarTech.
There’s a low-key reset transpiring across multiple enterprise stacks. Here’s how martech leaders can respond.
The post 3 prevailing themes pointing to a martech reset appeared first on MarTech.
Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape.
The post The innovator’s dilemma: How to future-proof your martech stack appeared first on MarTech.
To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started.
The post 5 steps for building a recession proof ABM program appeared first on MarTech.
Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms.
The post 5 tips for successfully adding martech to your stack appeared first on MarTech.
Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness.
The post How to foster effective collaboration between marketing and IT appeared first on MarTech.
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
The post Top book and podcast recommendations for martech professionals appeared first on MarTech.
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
The post 7 ways to get to know your audience better appeared first on MarTech.
AI has made the Customer Value Journey more powerful than ever. Here’s why and how you can use the CVJ to map your journey.
The post AI Has Made the Customer Value Journey More Powerful: Here’s Why appeared first on DigitalMarketer.
After discussing the topic for dozens of marketing professionals and AI experts, I’ve come to a simple conclusion: marketers should master ChatGPT BEFORE anything else.
The post Why ChatGPT is the Best Tool for Marketers appeared first on DigitalMarketer.
Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry.
The post 5 critical leadership skills every marketing ops pro needs appeared first on MarTech.
Let’s dive into the pool of reports that have been surfacing recently – those revolving around AI, the economy, and how this roller coaster of a world may impact your marketing agency, then we’ll shift gears and put your agency under a microscope.
The post Future-Proof Your Marketing Agency with the Fortification & Innovation Framework appeared first on DigitalMarketer.
The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures.
The post Marketers under pressure to cut martech spend appeared first on MarTech.
How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
The post A 5-step guide to retiring martech tools without disrupting operations appeared first on MarTech.
Here’s how to design an organizational structure that guides your people to deliver on your firm’s unique vision and strategy.
The post 3 key categories of a high-performing marketing organizational structure appeared first on MarTech.
An inside-out perspective on the development of MarTechBot, and its implication for marketers.
The post What’s behind the MarTechBot curtain? appeared first on MarTech.
Marketing inspiration and ideas are out there for the taking. With some awareness, they’re easy to find. Here are some tips.
The post Where to find marketing ideas to boost your performance appeared first on MarTech.
Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.
The post A practical guide to building a marketing technology stack appeared first on MarTech.
Learn what agile marketing is, why it’s important, and how it can help marketers succeed.
The post Agile marketing: What it is and why marketers should care appeared first on MarTech.
By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.
The post How to overcome marketing budget cuts and hiring freezes appeared first on MarTech.
Marketing leaders must think about how to future-proof their teams, and it’s not just about AI.
The post Designing the marketing team of the future appeared first on MarTech.
Want to boost your brand-customer relationship? Discover how an effective brand management strategy can improve customer loyalty and engagement.
The post Key Steps for Building Strong Brand/Customer Relationships appeared first on DigitalMarketer.
View the top 5 security issues for marketing professionals and ways to avoid them. Don’t let your identity or data become compromised.
The post Top 5 Security Issues for Marketing Professionals appeared first on DigitalMarketer.
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
The post How to use decision intelligence to tackle complex business challenges appeared first on MarTech.
Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.
The post Why CMOs must cross the technical divide appeared first on MarTech.
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
The post MetLife uses agile marketing to unleash pet insurance sales appeared first on MarTech.
