Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.
The post The march to CCPA compliance is a slow one appeared first on MarTech.
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability.
The post IAB Tech Lab’s updated data clean room standards: What marketers need to know appeared first on MarTech.
Here’s how enterprises are using data clean rooms to improve the return on their customer data investments.
The post Data clean rooms: A beginner’s guide appeared first on MarTech.
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
The post EU fines Facebook $1.3 billion for privacy violations appeared first on MarTech.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
The post Say goodbye to third-party data and hello to better customer experiences appeared first on MarTech.
Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.
The post Italy lays out requirements for ChatGPT’s return appeared first on MarTech.
