SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.
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Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms.
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Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot.
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Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
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That’s three Michelin restaurant stars, so that’s as good as it gets.
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The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures.
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Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
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How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
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It’s that time again. Let us know how your stack has evolved over the last 12 months by taking the 2023 MarTech Replacement Survey.
The post Are you getting the most from your stack? Take the 2023 MarTech Replacement Survey appeared first on MarTech.
Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.
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