Categoría: Marketing technology

Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success

Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal.

The post Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success appeared first on MarTech.

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Marketers are only using one third of their stack’s capability

Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.

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Martech vendors need to engage year-round, not just at renewal time

Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal.

The post Martech vendors need to engage year-round, not just at renewal time appeared first on MarTech.

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The martech revolution: Making deeper customer connections in a digital world

A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.

The post The martech revolution: Making deeper customer connections in a digital world appeared first on MarTech.

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HubSpot’s July 2023 releases: The manager’s guide

Learn about HubSpot’s latest updates to deal-based lists, event workflow triggers, email logging and more.

The post HubSpot’s July 2023 releases: The manager’s guide appeared first on MarTech.

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24 questions to ask ABM vendors before signing the contract

Plus 15 questions to ask customer references about their experience with account-based management solutions.

The post 24 questions to ask ABM vendors before signing the contract appeared first on MarTech.

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Top 6 martech myths debunked

Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations.

The post Top 6 martech myths debunked appeared first on MarTech.

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Who champions martech replacements?

In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.

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The results of the 2023 MarTech Replacement Survey are here

The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.

The post The results of the 2023 MarTech Replacement Survey are here appeared first on MarTech.

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The martech subway system now has an AI line

The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI.

The post The martech subway system now has an AI line appeared first on MarTech.

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Marketo’s July releases: A manager’s guide

Create better visualizations and reduce troubleshooting time with Marketo’s latest features.

The post Marketo’s July releases: A manager’s guide appeared first on MarTech.

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How to decide if you need a marketing attribution and performance management platform

Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.

The post How to decide if you need a marketing attribution and performance management platform appeared first on MarTech.

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What are marketing attribution and performance management platforms?

MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.

The post What are marketing attribution and performance management platforms? appeared first on MarTech.

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Martech investment declines, but AI companies thrive on funding

The latest trends in martech, including new product announcements, AI investments and M&A activity.

The post Martech investment declines, but AI companies thrive on funding appeared first on MarTech.

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Does your organization need a marketing work management platform?

Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly.

The post Does your organization need a marketing work management platform? appeared first on MarTech.

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A blueprint for boosting sales and dominating paid and organic campaigns

In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.

The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.

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If every company is now a technology company, how should they hire tech talent?

With Hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa.

The post If every company is now a technology company, how should they hire tech talent? appeared first on MarTech.

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The value of integration partnerships: Why finding the right partner matters

Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.

The post The value of integration partnerships: Why finding the right partner matters appeared first on MarTech.

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Transform customer experience and drive business results with an optimized tech stack

In this webinar, learn how flexibility in your technology the key to mastering customer experiences.

The post Transform customer experience and drive business results with an optimized tech stack appeared first on MarTech.

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Anita Brearton: Spotlight on the expert

The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI.

The post Anita Brearton: Spotlight on the expert appeared first on MarTech.

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Composable CDPs: How do they differ from packaged solutions?

Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.

The post Composable CDPs: How do they differ from packaged solutions? appeared first on MarTech.

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3 prevailing themes pointing to a martech reset

There’s a low-key reset transpiring across multiple enterprise stacks. Here’s how martech leaders can respond.

The post 3 prevailing themes pointing to a martech reset appeared first on MarTech.

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The innovator’s dilemma: How to future-proof your martech stack

Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape.

The post The innovator’s dilemma: How to future-proof your martech stack appeared first on MarTech.

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MarTechBot: Insights from real-world usage (so far)

As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals.

The post MarTechBot: Insights from real-world usage (so far) appeared first on MarTech.

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Salesforce: AI is the new UI

Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. «We are on the precipice of an AI revolution.»

The post Salesforce: AI is the new UI appeared first on MarTech.

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51% of SMB marketers say they’re stuck with redundant martech

SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.

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5 tips for successfully adding martech to your stack

Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms. 

The post 5 tips for successfully adding martech to your stack appeared first on MarTech.

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Salesforce summer 2023 release: The business executive’s guide

Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot.

The post Salesforce summer 2023 release: The business executive’s guide appeared first on MarTech.

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Top book and podcast recommendations for martech professionals

Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.

The post Top book and podcast recommendations for martech professionals appeared first on MarTech.

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3 steps to building a three-star marketing technology function

That’s three Michelin restaurant stars, so that’s as good as it gets.

The post 3 steps to building a three-star marketing technology function appeared first on MarTech.

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Marketers under pressure to cut martech spend

The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures.

The post Marketers under pressure to cut martech spend appeared first on MarTech.

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HubSpot’s April 2023 releases: The manager’s guide

Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.

The post HubSpot’s April 2023 releases: The manager’s guide appeared first on MarTech.

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A 5-step guide to retiring martech tools without disrupting operations

How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.

The post A 5-step guide to retiring martech tools without disrupting operations appeared first on MarTech.

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Are you getting the most from your stack? Take the 2023 MarTech Replacement Survey

It’s that time again. Let us know how your stack has evolved over the last 12 months by taking the 2023 MarTech Replacement Survey.

The post Are you getting the most from your stack? Take the 2023 MarTech Replacement Survey appeared first on MarTech.

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A practical guide to building a marketing technology stack

Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.

The post A practical guide to building a marketing technology stack appeared first on MarTech.

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The martech space grows as acquisitions decrease

More new product announcements, fewer acquistions and a way to categorize AI offerings in the martech space.

The post The martech space grows as acquisitions decrease appeared first on MarTech.

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The future of outbound marketing in an omnichannel stack

Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here’s how it might change.

The post The future of outbound marketing in an omnichannel stack appeared first on MarTech.

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Scott Brinker unveils 2023 martech landscape

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.

The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

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Does your marketing team need an SEO platform?

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.

The post Does your marketing team need an SEO platform? appeared first on MarTech.

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HubSpot’s March 2023 releases: The manager’s guide

AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.

The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech.

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Why CMOs must cross the technical divide

Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.

The post Why CMOs must cross the technical divide appeared first on MarTech.

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4 steps to take before hitting go on your new martech platform

Focus on these four key areas when migrating your systems from one martech platform to another.

The post 4 steps to take before hitting go on your new martech platform appeared first on MarTech.

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Marketo’s March releases: A manager’s guide

Dynamic Chat enhancements continue, plus landing pages get a facelift.

The post Marketo’s March releases: A manager’s guide appeared first on MarTech.

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How to align B2B sales and marketing teams

Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.

The post How to align B2B sales and marketing teams appeared first on MarTech.

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Marketers need a unified platform, not more standalone tools

Oracle says the argument is over and the unified platform beats collections of best of breed solutions.

The post Marketers need a unified platform, not more standalone tools appeared first on MarTech.

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