Today, there’s a constant demand for more efficient and effective SEO practices. Keeping this in mind, we’re constantly updating and refining the features of Yoast SEO. One of our key milestones was the release of Yoast SEO 21.0, where we […]
Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. […]
There are many reasons why you may want to create a dedicated website for your videos. Perhaps you’re selling a course that you want to put behind a paywall. Maybe you’ve created a video series or podcast that requires its […]
People often ask us: What makes a good website? Unfortunately, there isn’t an easy, one-size-fits-all answer. As with many things SEO, the answer is: it depends. What kind of site do you have, and what do you want to achieve? […]
Writing high-quality content that ranks in search engines is a difficult job. And how do you know that it’s a job well done? In this post, we’ll give you a handy SEO copywriting checklist with some quick checks you should […]
In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the […]
Say goodbye to the manual labor of creating SEO-optimized titles and meta descriptions! We’re excited to introduce an AI-powered breakthrough in Yoast SEO 21.0 that transforms how you optimize your content. We’ve harnessed the power of generative AI to bring […]
“Find your niche!” is popular advice for people who own or want to start a business. You have to find your audience; the more specific, the better! But is that true? Should you only talk to the same group of […]
SEO has always been vital in making your website visible and getting organic traffic. Content creation is at the heart of SEO success. Yet, creating relevant, high-quality content can be a difficult task. Enter generative artificial intelligence (GenAI), a technology […]
This week, WordPress 6.3 was released! And this is definitely an update you want to check out. It comes with a renewed site editor, lots of new design options, and improvements in terms of performance and accessibility. Especially the updated […]
The latest update of our plugin is here: Yoast SEO 20.13. This release is packed with crucial fixes that improve your SEO workflow. We’ve focused on enhancing compatibility and performance, making your SEO efforts smoother and more effective. So, let’s […]
Keyword research is an essential part of your SEO strategy. It’s the first step in the SEO copywriting process. Before you create your site’s content, you should find out what search terms your audience uses. Their search terms are your […]
Meet our latest update, Yoast SEO 20.12. It’s loaded with improvements designed to enhance your SEO efforts and simplify your journey toward better rankings. We owe the growth and evolution of Yoast SEO to your constant support and invaluable feedback. […]
HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status… The post HTTP Status Codes: How do they affect SEO? appeared […]
If you use Yoast SEO on your site, you’re probably familiar with features like the SEO analysis or the snippet preview. You might also know our inclusive language analysis, and how easily you can link to related posts or create […]
If you could pick only one SEO strategy to boost organic traffic for your ecommerce store, optimizing category/collection pages would be the ultimate go-to. Here’s why. First, category pages… The post How to optimize category pages for e-commerce appeared first […]
Before your content can rank, it needs links. Google finds your posts and pages best when linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. […]
The security of a website is more than a technical concern, it’s a fundamental aspect of a site’s success and its relationship with its users. With increasing threats to… The post What is HTTPS & Why is it important for […]
Attention to detail is vital in SEO. One of the most critical, yet often overlooked, components of on-page SEO is the H1 tag. But why is the H1 tag… The post H1 tags & SEO: Why they matter (+ best […]
SEO (Search Engine Optimization) is the practice of optimizing your website for better online visibility, improved rankings, and more organic traffic. It’s all about enhancing your standing in search… The post Common SEO mistakes: What not to do in 2023 […]
Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as […]
With the rise of TikTok, Instagram reels, and YouTube shorts, it feels like people want nothing but videos. Specifically short videos. So where does that leave blogging? Is it still relevant, or has video taken over the world? Will blogs […]
Do you find your pages getting little to no organic traffic? Are you swimming in an ocean of SEO tasks, but unable to find your footing? Then you’re in… The post On-Page SEO Checklist: Things you should never forget to […]
What are the benefits of SEO? Learn key reasons to invest in SEO and strategies to boost search visibility.
Hey folks, Jono here. I’m writing to you today with mixed emotions as I have some big news to share. After over five years of working with the incredible team at Yoast, I’ve decided it’s time for me to step […]
Unlock the potential of Python for Google search. See how to scrape, analyze, and optimize search data.
Accelerated Mobile Pages – Loved by some, hated by others… The Google AMP project has been one of the most controversial topics in the SEO community since its official… The post Google AMP & SEO ⚡ Everything You Need to […]
Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to […]
In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site […]
Redirects are important for your site‘s user experience and SEO. Learn how to redirect URLs on WordPress.
Welcome to the wild, wild web, where the fastest click wins and everyone’s chasing that magical SEO boost — and where competitors might be lurking in the shadows trying… The post What is negative SEO & how to protect yourself […]
In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy […]
Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it […]
We are excited to present Yoast SEO 20.10, a release dedicated to fine-tuning your website and delivering an even smoother experience for all our fantastic users. This update focuses on fixing bugs and implementing minor enhancements to ensure your SEO […]
Emojis have been part of our social environment for a long time, but over the past decade or so they have also found their way into the digital marketing… The post 🚀 Emojis vs. SEO: How Google perceives emoticons appeared […]
Meta keywords are meta tags you can use to give search engines information about the content of a page.
This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic […]
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. So […]
Check out these 15 writing and editing tools for taking your writing to the next level.
Local search has become a critical component of any small business marketing strategy. With 69% of all Google searches seeking local information, it’s essential that your business appears at… The post Local SEO: The Beginner’s Guide appeared first on Mangools.
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google […]
An HTML image tag is used to embed an image on an HTML webpage. Learn more and see some examples.
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version in a new tab! […]
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to […]
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative […]
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click […]
Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending […]
Applying SEO Techniques to Enhance Online Comments When it comes to crafting comments that are both constructive and optimized for SEO, there are several key strategies to keep in mind. Let’s take a closer look at these techniques in the […]
As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, […]
Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re […]
LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to […]
Why personalize B2B content? If your solution is the best fit for a particular problem, why not just list your features and benefits and let your product sell itself? That’s the kind of thinking that dominated B2B marketing for decades. […]
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
The post What is account-based marketing or ABM and why are B2B marketers so bullish on it? appeared first on MarTech.
Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B […]
Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.
The post How to map your selling process to the way your B2B customers buy: A case study appeared first on MarTech.
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.
Microsoft disputes the data but it’s clear AI hasn’t turned its Bing into the Google-slayer the company hoped for.
The post AI boost? Bing’s market share is down 6 months after launch appeared first on MarTech.
B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent […]
The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly […]
U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.
The post Why global brands are flooding European football leagues appeared first on MarTech.
These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.
The post The three types of digital value that get customers to buy appeared first on MarTech.
Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are […]
The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.
The post It’s time to prioritize customer experience in B2B appeared first on MarTech.
Plus 15 questions to ask customer references about their experience with account-based management solutions.
The post 24 questions to ask ABM vendors before signing the contract appeared first on MarTech.
When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? (Statista). That’s right, TRILLION. There’s […]
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.
The post Relo Metrics boosts sponsorship measurement with VideoAmp viewership data appeared first on MarTech.
Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority 66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for […]
If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships? In 2023 we […]
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
The post Google Ads unwraps several new features ahead of holiday season appeared first on MarTech.
Want to grow your business faster?…without paying crazy amounts on paid advertising?
Organic marketing is the answer. (Keep reading for my secrets).
The post 7 Organic Marketing Strategies to Scale Faster in 2023 appeared first on DigitalMarketer.
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
The post 70% of SMB marketers willing to pay more for tools with AI or automation appeared first on MarTech.
What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Generative AI’s meteoric rise has left […]
“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
The post How Acura drives awareness with a new hit web series appeared first on MarTech.
B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey.
The post Tighter budgets are extending the B2B purchase cycle appeared first on MarTech.