Categoría: Marketing

Monitoring Progress and Evaluating Results in SEO: 10 Important KPIs

Webinar with Nick Zviadadze – How To Get Backlinks in the Age of AI: A to Z Guide

Yoast SEO 21.1 brings even more improvements

Today, there’s a constant demand for more efficient and effective SEO practices. Keeping this in mind, we’re constantly updating and refining the features of Yoast SEO. One of our key milestones was the release of Yoast SEO 21.0, where we […]

Multilingual SEO: SEO Localization vs SEO Translation

Product page SEO: 5 things to improve

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. […]

ChatGPT SEO Plugin: How SEO Influencers Make AI Create Optimized Texts (Lifehack by SEO-Star)

How to create a video website

There are many reasons why you may want to create a dedicated website for your videos. Perhaps you’re selling a course that you want to put behind a paywall. Maybe you’ve created a video series or podcast that requires its […]

What makes a good website?

People often ask us: What makes a good website? Unfortunately, there isn’t an easy, one-size-fits-all answer. As with many things SEO, the answer is: it depends. What kind of site do you have, and what do you want to achieve? […]

SEO copywriting checklist: 8 things to check before publishing

Writing high-quality content that ranks in search engines is a difficult job. And how do you know that it’s a job well done? In this post, we’ll give you a handy SEO copywriting checklist with some quick checks you should […]

Webinar with Yuliia Zadachenkova – How to Rank #1 Using AI Tools for Content Creation

Using AI to generate great SEO titles and meta descriptions

In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the […]

Headless CMS and SEO: 6 Essential Tips to Optimize Website Performance

Boost your SEO with AI: Now available in Yoast SEO 21.0

Say goodbye to the manual labor of creating SEO-optimized titles and meta descriptions! We’re excited to introduce an AI-powered breakthrough in Yoast SEO 21.0 that transforms how you optimize your content. We’ve harnessed the power of generative AI to bring […]

In-House vs. Agency: Exploring Key Differences in SEO Strategies and Client Engagement

Should your content be globally relatable?

“Find your niche!” is popular advice for people who own or want to start a business. You have to find your audience; the more specific, the better! But is that true? Should you only talk to the same group of […]

Webinar with Sophia Dagnon – The Right Elements For Your Website Pages To Double Conversions and SEO Traffic

Generative AI and SEO: Revolutionizing content creation

SEO has always been vital in making your website visible and getting organic traffic. Content creation is at the heart of SEO success. Yet, creating relevant, high-quality content can be a difficult task. Enter generative artificial intelligence (GenAI), a technology […]

5 Ways to Automate Routine Tasks in SEO Projects

WordPress 6.3: A more intuitive way of working on your site

This week, WordPress 6.3 was released! And this is definitely an update you want to check out. It comes with a renewed site editor, lots of new design options, and improvements in terms of performance and accessibility. Especially the updated […]

Yoast SEO 20.13: A few more enhancements

The latest update of our plugin is here: Yoast SEO 20.13. This release is packed with crucial fixes that improve your SEO workflow. We’ve focused on enhancing compatibility and performance, making your SEO efforts smoother and more effective. So, let’s […]

Barbie Power: Exploring the Impact of Barbie Movie on Society and Search Trends

Keyword research for SEO: the ultimate guide

Keyword research is an essential part of your SEO strategy. It’s the first step in the SEO copywriting process. Before you create your site’s content, you should find out what search terms your audience uses. Their search terms are your […]

Yoast SEO 20.12: Improvements and fixes

Meet our latest update, Yoast SEO 20.12. It’s loaded with improvements designed to enhance your SEO efforts and simplify your journey toward better rankings. We owe the growth and evolution of Yoast SEO to your constant support and invaluable feedback. […]

HTTP Status Codes: How do they affect SEO? 

HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status… The post HTTP Status Codes: How do they affect SEO?  appeared […]

Yoast SEO’s hidden features that secretly level up your SEO

If you use Yoast SEO on your site, you’re probably familiar with features like the SEO analysis or the snippet preview. You might also know our inclusive language analysis, and how easily you can link to related posts or create […]

How to optimize category pages for e-commerce

If you could pick only one SEO strategy to boost organic traffic for your ecommerce store, optimizing category/collection pages would be the ultimate go-to. Here’s why.  First, category pages… The post How to optimize category pages for e-commerce appeared first […]

Internal linking for SEO: Why and how?

Before your content can rank, it needs links. Google finds your posts and pages best when linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. […]

What is HTTPS & Why is it important for SEO?

The security of a website is more than a technical concern, it’s a fundamental aspect of a site’s success and its relationship with its users. With increasing threats to… The post What is HTTPS & Why is it important for […]

H1 tags & SEO: Why they matter (+ best SEO practices)

Attention to detail is vital in SEO. One of the most critical, yet often overlooked, components of on-page SEO is the H1 tag. But why is the H1 tag… The post H1 tags & SEO: Why they matter (+ best […]

Common SEO mistakes: What not to do in 2023

SEO (Search Engine Optimization) is the practice of optimizing your website for better online visibility, improved rankings, and more organic traffic. It’s all about enhancing your standing in search… The post Common SEO mistakes: What not to do in 2023 […]

Yoast SEO 20.11: Publishing principles to improve E-E-A-T

Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as […]

The future of blogging in a video-obsessed world

With the rise of TikTok, Instagram reels, and YouTube shorts, it feels like people want nothing but videos. Specifically short videos. So where does that leave blogging? Is it still relevant, or has video taken over the world?  Will blogs […]

On-Page SEO Checklist: Things you should never forget to do

Do you find your pages getting little to no organic traffic? Are you swimming in an ocean of SEO tasks, but unable to find your footing? Then you’re in… The post On-Page SEO Checklist: Things you should never forget to […]

The Importance of SEO: 10 Benefits of Search Engine Optimization

What are the benefits of SEO? Learn key reasons to invest in SEO and strategies to boost search visibility.

Jono Alderson is leaving Yoast

Hey folks, Jono here. I’m writing to you today with mixed emotions as I have some big news to share. After over five years of working with the incredible team at Yoast, I’ve decided it’s time for me to step […]

How to Scrape & Analyze Google Search Results with Python

Unlock the potential of Python for Google search. See how to scrape, analyze, and optimize search data.

Google AMP & SEO ⚡ Everything You Need to Know in 2023

Accelerated Mobile Pages – Loved by some, hated by others… The Google AMP project has been one of the most controversial topics in the SEO community since its official… The post Google AMP & SEO ⚡ Everything You Need to […]

August 18 Algo Update: The Cyclone Before The Storm

Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to […]

What is on-page SEO?

In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site […]

How to Redirect URLs on WordPress

Redirects are important for your site‘s user experience and SEO. Learn how to redirect URLs on WordPress.

What is negative SEO & how to protect yourself from it?

Welcome to the wild, wild web, where the fastest click wins and everyone’s chasing that magical SEO boost — and where competitors might be lurking in the shadows trying… The post What is negative SEO & how to protect yourself […]

Why Should SEOs Measure Brand? — Whiteboard Friday

In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy […]

GA4: Leverage the Power of Custom Reports to Enhance Your Reporting

Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it […]

Yoast SEO 20.10 brings a brand-new support/FAQ section

We are excited to present Yoast SEO 20.10, a release dedicated to fine-tuning your website and delivering an even smoother experience for all our fantastic users. This update focuses on fixing bugs and implementing minor enhancements to ensure your SEO […]

🚀 Emojis vs. SEO: How Google perceives emoticons 

Emojis have been part of our social environment for a long time, but over the past decade or so they have also found their way into the digital marketing… The post 🚀 Emojis vs. SEO: How Google perceives emoticons  appeared […]

Meta Keywords: What Are They & Should You Use Them for SEO?

Meta keywords are meta tags you can use to give search engines information about the content of a page.

How to Earn Topical Authority in 2023 and Beyond

This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic […]

Map Your Keywords to the Buyer’s Journey and User Intent — Whiteboard Friday

Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. So […]

15 Best Writing & Editing Tools in 2023 (AI Tools Included)

Check out these 15 writing and editing tools for taking your writing to the next level.

Local SEO: The Beginner’s Guide

Local search has become a critical component of any small business marketing strategy.  With 69% of all Google searches seeking local information, it’s essential that your business appears at… The post Local SEO: The Beginner’s Guide appeared first on Mangools.

What Diners Write About Most: A Study of Restaurant Review Place Topics

Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google […]

HTML Image Tag: What It Is & How to Use It Properly in 2023

An HTML image tag is used to embed an image on an HTML webpage. Learn more and see some examples.

Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday

In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version in a new tab! […]

Top Local SEO Takeaways from MozCon 2023

It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to […]

Balancing Creativity With Caution When Using AI to Create Content

I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative […]

Site Architecture for Resource & Content Libraries — Whiteboard Friday

Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click […]

Elevate B2B Marketing News Weekly Roundup: Google’s New Enterprise AI & The Rising Importance of B2B Upskilling

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending […]

Applying Techniques to Enhance SEO Online Comments

Applying SEO Techniques to Enhance Online Comments When it comes to crafting comments that are both constructive and optimized for SEO, there are several key strategies to keep in mind. Let’s take a closer look at these techniques in the […]

MarTech’s experts to follow: The lists so far

B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership

As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, […]

B2B Marketing Expert Interview Series: Feeling B2B with Pam Didner #MPB2B

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re […]

Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to […]

B2B Content Revolution: Why Personalization Matters for Engaging Your Audience

Why personalize B2B content? If your solution is the best fit for a particular problem, why not just list your features and benefits and let your product sell itself? That’s the kind of thinking that dominated B2B marketing for decades. […]

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B […]

How to get more ROI from your ABM tech

How to map your selling process to the way your B2B customers buy: A case study

CTV ad spend hits record-breaking $1 billion in June

For ABM marketing, don’t get lost in technology

AI boost? Bing’s market share is down 6 months after launch

Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent […]

How to decide if you’re ready for an ABM solution

Top 5 Lessons B2B Marketers and Influencers Can Learn From Barbie

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly […]

Why global brands are flooding European football leagues

The three types of digital value that get customers to buy

How B2B Marketers Are Responding to Tough Market Conditions

Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are […]

It’s time to prioritize customer experience in B2B

24 questions to ask ABM vendors before signing the contract

Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? (Statista). That’s right, TRILLION. There’s […]

Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority 66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for […]

The Soul Of B2B: Tactics For Making Marketing Connections That Endure

If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships? In 2023 we […]

Tim Parkin: Spotlight on the expert

Google Ads unwraps several new features ahead of holiday season

7 Organic Marketing Strategies to Scale Faster in 2023

70% of SMB marketers willing to pay more for tools with AI or automation

These are the best marketers in the world

Beyond Automation: Why Hybrid AI is the Future of Best-Answer B2B Content

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Generative AI’s meteoric rise has left […]

How Acura drives awareness with a new hit web series

Tighter budgets are extending the B2B purchase cycle