Categoría: Marketing

How Small Online Communities Are Delivering Big Brand Results With B2B Influencer Marketing

How can small online communities help large B2B brands deliver big-time results? When marketers tap into the power of B2B influence, relatively little digital communities transform into hotbeds of brand […]

51% of SMB marketers say they’re stuck with redundant martech

SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.

The post 51% of SMB marketers say they’re stuck with redundant martech appeared first on MarTech.

How to accelerate your marketing career using generative AI now

Three essential applications of AI in marketing that will ease your work load and fast track your career.

The post How to accelerate your marketing career using generative AI now appeared first on MarTech.

Integrate launches app to capture lead data on the move

Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform.

The post Integrate launches app to capture lead data on the move appeared first on MarTech.

Elevate B2B Marketing News Weekly Roundup: Rising B2B SaaS Investments & The Top Types of AI Content

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media 70 percent of B2B marketers have said that they plan to increase marketing budgets during 2023, with […]

Elevate B2B Marketing Podcast: Strategy & Authenticity in B2B Marketing with Luxy Thuraisingam

What can B2B marketers find at the intersection of strategy and authenticity in 2023, when both elements are playing greater roles than ever? Luxy Thuraisingam, vice president of global SMB […]

B2B Ignite USA 2023 Wrap-Up: The Importance of Being Human

Please take it easy on me, fellow human. I wrote this entire blog post myself, without the assistance of AI. In the spirit of man vs. machine, I’ve organized my […]

B2B digital marketing budgets should grow in 2023

Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.

The post B2B digital marketing budgets should grow in 2023 appeared first on MarTech.

Marketing among top AI applications for small businesses

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.

The post Marketing among top AI applications for small businesses appeared first on MarTech.

Content Marketing vs. Content Strategy: What’s the Difference?

The distinction between content marketing and content strategy is subtle because the two concepts work together.

The post Content Marketing vs. Content Strategy: What’s the Difference? appeared first on DigitalMarketer.

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