(This article was originally published in the MarketingExperiments email newsletter.) If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure […]
(This article was originally published in the MarketingExperiments email newsletter.) What if you were eating at your favorite restaurant and a stranger sitting at the next table over strikes up a conversation with you; FIVE minutes later, he has invited you to […]
(This article was originally published in the MarketingExperiments email newsletter.) Before you begin a web design project, here are three crucial questions to ask : Is your website a disorganized set of voices (modules) talking at the same time, or does it […]
“We must ground our webpage designs in the customer’s psychology or risk losing business.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) This replay begins @ 2:05 Think about your current landing page and ask yourself, “If […]
(This article was originally published in the MarketingExperiments email newsletter.) Recently, we published 73 before-and-after examples of webpages that MECLABS analysts and designers optimized using qualitative research and A/B testing tools. Our CEO and founder, Flint McGlaughlin, was a keynote speaker for […]
If you’ve read MarketingExperiments for any length of time, you know that most of our marketing experiments occur online because we view the web as a living laboratory. However, if your goal is to learn more about your customers so […]
