Categoría: A/B Testing

How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master

(This article was originally published in the MarketingExperiments email newsletter.) If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next […]

The 21 Psychological Elements that Power Effective Web Design (Part 3)

(This article was originally published in the MarketingExperiments email newsletter.) What if you were eating at your favorite restaurant and a stranger sitting at the next table over strikes up a conversation […]

The 21 Psychological Elements that Power Effective Web Design (Part 2)

(This article was originally published in the MarketingExperiments email newsletter.) Before you begin a web design project, here are three crucial questions to ask : Is your website a disorganized set of […]

The 21 Psychological Elements that Power Effective Web Design (Part 1)

“We must ground our webpage designs in the customer’s psychology or risk losing business.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) This replay begins @ 2:05 […]

A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help you increase conversion

(This article was originally published in the MarketingExperiments email newsletter.) Recently, we published 73 before-and-after examples of webpages that MECLABS analysts and designers optimized using qualitative research and A/B testing tools. Our […]

Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

If you’ve read MarketingExperiments for any length of time, you know that most of our marketing experiments occur online because we view the web as a living laboratory. However, if […]

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