Categoría: B2B Marketing

MarTech’s experts to follow: The lists so far

Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what’s happening.

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B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership

As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, […]

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B2B Marketing Expert Interview Series: Feeling B2B with Pam Didner #MPB2B

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re […]

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B2B Content Revolution: Why Personalization Matters for Engaging Your Audience

Why personalize B2B content? If your solution is the best fit for a particular problem, why not just list your features and benefits and let your product sell itself? That’s the kind of thinking that dominated B2B marketing for decades. […]

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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B […]

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How to get more ROI from your ABM tech

Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly.

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How to map your selling process to the way your B2B customers buy: A case study

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.

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CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.

The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.

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For ABM marketing, don’t get lost in technology

Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech.

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How to decide if you’re ready for an ABM solution

Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.

The post How to decide if you’re ready for an ABM solution appeared first on MarTech.

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Top 5 Lessons B2B Marketers and Influencers Can Learn From Barbie

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly […]

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Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.

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The three types of digital value that get customers to buy

These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.

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How B2B Marketers Are Responding to Tough Market Conditions

Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are […]

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It’s time to prioritize customer experience in B2B

The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.

The post It’s time to prioritize customer experience in B2B appeared first on MarTech.

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24 questions to ask ABM vendors before signing the contract

Plus 15 questions to ask customer references about their experience with account-based management solutions.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? (Statista). That’s right, TRILLION. There’s […]

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Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.

The post Relo Metrics boosts sponsorship measurement with VideoAmp viewership data appeared first on MarTech.

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The Soul Of B2B: Tactics For Making Marketing Connections That Endure

If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships? In 2023 we […]

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Tim Parkin: Spotlight on the expert

Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.

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Google Ads unwraps several new features ahead of holiday season

New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.

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70% of SMB marketers willing to pay more for tools with AI or automation

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.

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These are the best marketers in the world

Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences.

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Beyond Automation: Why Hybrid AI is the Future of Best-Answer B2B Content

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Generative AI’s meteoric rise has left […]

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How Acura drives awareness with a new hit web series

“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.

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Tighter budgets are extending the B2B purchase cycle

B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey.

The post Tighter budgets are extending the B2B purchase cycle appeared first on MarTech.

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The march to CCPA compliance is a slow one

Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.

The post The march to CCPA compliance is a slow one appeared first on MarTech.

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Shape the Future of B2B Influencer Marketing: Participate in the 2023 Survey!

The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. As businesses strive to effectively reach their target audience, influencer marketing has emerged as a […]

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Thread Count: 4 Key Opportunities For B2B Marketers On Meta’s Threads Platform

At the beginning of July, Meta did something that was sort of genius. Instead of just launching a new social media platform from scratch, they made it so users could sign up with a few simple steps directly from their […]

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What’s the Secret to Influencer Marketing for Enterprise Brands? SCALE!

As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may […]

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Account-based marketing strategy

ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it.

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The Showmanship of B2B Marketing: Top 3 Lessons from the Festival Stage

I was 22, a year out of college, and finding my footing as a marketing writer. My whole career – my whole life! – lay before me. And then (according to my parents) I ran away to join the circus. […]

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Threads vs Twitter – What Does The Battle Mean for B2B Marketers?

We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to […]

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AWS unveils AWS Entity Resolution

The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.

The post AWS unveils AWS Entity Resolution appeared first on MarTech.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best […]

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Two frameworks for resolving identity and improving customer experience

Keep use cases — and the customer — top-of-mind using these frameworks.

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How Creativity Is a Force Multiplier for B2B Marketing

There’s always been an uneasy truce between creativity and commerce. We accuse financially successful artists of ‘selling out.’ We’re wary of sponsored content and product placement in our favorite TV shows and movies. In general, we think of creativity as an […]

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How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.

The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.

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Creativity’s Rising Role in B2B Marketing

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of […]

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Salesforce raising prices next month

Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.

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Differentiating B2B Marketing Mediocrity from Marketing Excellence

We talk a lot about elevating B2B marketing on this blog, but we don’t always provide side by side examples of what approaches work and which ones don’t. What separates mediocre marketing from marketing excellence in B2B campaigns? The short […]

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Growth Strategy: How Content Marketing Propels B2B Brand Growth Today

It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of […]

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EU’s ruling against Facebook a big blow to first-party data usage

Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services.

The post EU’s ruling against Facebook a big blow to first-party data usage appeared first on MarTech.

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B2B Fireworks: 3 B2B Marketing Lessons from the Independence Day

Happy Independence Day! It’s the middle of summer, which means we’re all feeling a little ready for a break. That had me thinking about one of the most fun parts of summer: the blockbuster movie. And what better movie to […]

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Go-to-market tactics that won’t work in a post-pandemic world

Going all-in on rapid growth is not the most secure GTM strategy in this «next normal» world.

The post Go-to-market tactics that won’t work in a post-pandemic world appeared first on MarTech.

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The Five Rules for B2B Branding Success: Unlocking the Power of Memory

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. One of […]

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AI & Creativity: Key B2B Marketing Insights From The 2023 Cannes Creative B2B Lions

As more B2B marketers than ever gathered recently for the Cannes Creative B2B Lions at the Cannes Lions International Festival of Creativity, it’s natural to wonder — just what are the key insights that emerged, and how can B2B marketers […]

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4 B2B Marketing Lessons from Disney’s The Little Mermaid

Inspiration for how to be a better marketer can come from just about anywhere, including under the sea. Or should I say: Under The Sea, the best song from the 1989 Disney classic The Little Mermaid. In the song, the […]

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The 7 B2B website essentials: What customers want

In this fast-moving world, it’s time to rethink your B2B website, from the strategic to the tactical. Here’s what yours must have.

The post The 7 B2B website essentials: What customers want appeared first on MarTech.

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The New Kingdom of Content for B2B Marketing – TopRank at B2B Ignite London

As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI content are all around us. But the way to rule a B2B brand’s content kingdom is not artificial. It is […]

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10 Key Take-Aways From ANA’s Masters of B2B Marketing

What can B2B marketers learn from the top presentations that were on tap during the Association of National Advertisers annual ANA Masters of B2B Marketing 2023 conference? The event, which took place in Orlando, Florida and online, was all-B2B, all […]

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What B2B Marketers Need to Know from LinkedIn’s New Benchmark Report

It is one of my great privileges as a B2B marketer to be able to collaborate with the brilliant minds at LinkedIn Marketing Solutions, who’ve been clients of TopRank Marketing for many years. As an online professional network with a […]

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Solvable Strategy: 4 B2B Marketing Take-Aways from Board Games

We don’t often think of them this way — probably because it makes them sound suspiciously like homework — but every game is a kind of teaching tool. The mechanics of the game are a metaphor for the lessons that […]

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Marketing work management best practices: Dashboards, templates and requests

Following these practices will help organizations navigate and automate marketing projects more effectively.

The post Marketing work management best practices: Dashboards, templates and requests appeared first on MarTech.

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TopRank Marketing Keynote in Paris: Human vs. Machine and The Future of Content for B2B Marketing

Next week, TopRank Marketing is going abroad. The first stop is in Paris for the BtoB Summit Paris 2023. This is not our CEO Lee Odden‘s first time presenting in France, but it will be his first on a large […]

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B2B Marketers on the Move: Summer 2023 Marking Industry Talent & Trust

As the summer solstice nears, so to do new opportunities. As B2B marketers adjust to the changes that 2023 has brought, the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so swiftly […]

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6 simple automations every B2B organization needs to have

Discover fresh ways to apply automation in your B2B organization. Enhance customer experience, improve efficiency and drive growth.

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Top 10 Take-Aways From Forrester’s B2B Summit North America

What can B2B marketers learn from the top presentations that were on tap during Forrester’s recent B2B Summit North America 2023 event? Forrester’s B2B Summit North America conference — which took place in Austin, Texas as well as online — […]

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Ted Lasso’s Winning Mindset: The Secret to Elevating Your B2B Brand

If you are like me, you’ve been lost in the land of true crime documentaries, way too many zombie shows, and, of course, reality television (shoutout to the Bravo fans out there!). In the endless binging of monotony, violence, and […]

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Marketers on the Move: Meet TopRank Marketing’s New Director of Business Development

As we work towards elevating the world of B2B marketing, a piece of that includes investing in our own team, and we’ve recently added a new team member to the agency. You may have noticed him make a quiet debut […]

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How Small Online Communities Are Delivering Big Brand Results With B2B Influencer Marketing

How can small online communities help large B2B brands deliver big-time results? When marketers tap into the power of B2B influence, relatively little digital communities transform into hotbeds of brand storytelling, sharing, and new connections. Let’s take a look at […]

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51% of SMB marketers say they’re stuck with redundant martech

SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.

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How to accelerate your marketing career using generative AI now

Three essential applications of AI in marketing that will ease your work load and fast track your career.

The post How to accelerate your marketing career using generative AI now appeared first on MarTech.

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Integrate launches app to capture lead data on the move

Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform.

The post Integrate launches app to capture lead data on the move appeared first on MarTech.

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Elevate B2B Marketing Podcast: Strategy & Authenticity in B2B Marketing with Luxy Thuraisingam

What can B2B marketers find at the intersection of strategy and authenticity in 2023, when both elements are playing greater roles than ever? Luxy Thuraisingam, vice president of global SMB and partner marketing at Cisco, knows the importance of both […]

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B2B Ignite USA 2023 Wrap-Up: The Importance of Being Human

Please take it easy on me, fellow human. I wrote this entire blog post myself, without the assistance of AI. In the spirit of man vs. machine, I’ve organized my recap of the B2B Ignite USA conference in Chicago around […]

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B2B digital marketing budgets should grow in 2023

Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.

The post B2B digital marketing budgets should grow in 2023 appeared first on MarTech.

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Marketing among top AI applications for small businesses

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.

The post Marketing among top AI applications for small businesses appeared first on MarTech.

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Evolving and Elevating B2B Marketing in 2023 – Top Marketer Insights from B2B Ignite USA

The one constant in marketing is change and in B2B marketing that truism is no different. B2B marketers in search of insights into dealing with change and elevating B2B marketing gathered in Chicago this week at the B2B Ignite USA […]

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Leverage first-party data for a winning CRM strategy

Learn these data-collection hacks to reach customers with the right message on the right channel.

The post Leverage first-party data for a winning CRM strategy appeared first on MarTech.

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How to build a customer journey orchestration strategy

Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.

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Marketers under pressure to cut martech spend

The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures.

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How to Best Work with a B2B Influencer Marketing Agency

In the B2B world, influence isn’t determined by how you look in a bathing suit or how many exotic locales you can Instagram from. B2B influencers are subject matter experts, practitioners with a proven track record, and consultants with their […]

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Don’t leave the future of your data in vendors’ hands

Learn how to first identify your problem and then let the solution provider prove their value.

The post Don’t leave the future of your data in vendors’ hands appeared first on MarTech.

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5 Tips to Make Your Content More Accessible & Inclusive

Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of your brand but also for being socially responsible. Your content should be relatable to everyone in the audience, […]

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What marketers should keep in mind when adopting AI

AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?

The post What marketers should keep in mind when adopting AI appeared first on MarTech.

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Why AI will make the greatest impact on B2B audience insight, not content

AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance.

The post Why AI will make the greatest impact on B2B audience insight, not content appeared first on MarTech.

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Infographic: 19 Top New Frontiers For B2B Marketers in 2023

What are some of the new frontiers that B2B marketers should be focusing on in 2023? We asked some of the top B2B marketers speaking at B2B Ignite USA 2023 to share a new frontier that B2B marketers should be […]

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Create tailored customer experiences for each generation

Presenters in this live webinar will reveal the newest trends in consumer behavior.

The post Create tailored customer experiences for each generation appeared first on MarTech.

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Marketing use cases for data clean rooms

What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.

The post Marketing use cases for data clean rooms appeared first on MarTech.

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TopRank Marketing’s 22+ Years of Helping B2B Brands Drive Success

22 years in Internet terms is akin to centuries in analog terms, yet that’s how long our team at TopRank Marketing has been driving digital marketing success for some of the world’s leading B2B brands. Through our award-winning blog — […]

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Uncover the ultimate strategy to increase ROI and lead gen

Build your brand and maximize marketing impact with this formula for success.

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CDPs prevent your data from going down the drain

In this webinar, learn why customer data platforms are a must-have solution.

The post CDPs prevent your data from going down the drain appeared first on MarTech.

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5 go-to-market recommendations for marketing leaders

Here are the metrics and tactics you need for a GTM strategy that can drive revenue and survive economic challenges.

The post 5 go-to-market recommendations for marketing leaders appeared first on MarTech.

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3 Ways B2B Content Marketing Elevates Lasting Customer Loyalty

If you’re reading this blog I’m probably telling you something you already know, but: everyone in B2B marketing is using content marketing. Well, specifically, 91% of all B2B marketers are. Then there are the other staggering statistics: Marketers spend over […]

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73% of marketers now using generative AI tools

Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.

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If it’s not a sales funnel, what is it?

The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days.

The post If it’s not a sales funnel, what is it? appeared first on MarTech.

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How B2B CMOs use CX to thrive amid economic uncertainty

Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there.

The post How B2B CMOs use CX to thrive amid economic uncertainty appeared first on MarTech.

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How to connect with Gen X, Millennials and Gen Z

Presenters in this live webinar will reveal the newest trends in consumer behavior.

The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

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