Categoría: Branding

Do You Know Your Branding Basics? Think Again

We recently had Stæven Frey, the Chief Brand Scientist and Founder at Quantum Branding join us on the DM Podcast. He now joins us as he shares the BrandScience™ of how branding works in this 5-Part Series exclusively for the Digital Marketer Community.

The post Do You Know Your Branding Basics? Think Again appeared first on DigitalMarketer.

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Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing

Graphs can help to visualize complex data sets and identify patterns that may not be immediately apparent when looking at raw data.

The post Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing appeared first on DigitalMarketer.

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How Content Marketing is Like a First Date

Marketing is about building relationships. All too often, marketers treat it as an opportunity to hijack the conversation and aggressively pursue the customer. But this doesn’t work in dating and definitely won’t fly in marketing.

The post How Content Marketing is Like a First Date appeared first on DigitalMarketer.

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0.146 Seconds: The Power of First Impressions on Your Brand

It takes only 0.146 seconds to love your brand, and if you’re not making an emotional connection with your audience in that fraction of a second, you’re missing out on a huge opportunity to win their hearts and minds.

The post 0.146 Seconds: The Power of First Impressions on Your Brand appeared first on DigitalMarketer.

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TopRank Marketing Elevates B2B Marketing with Brand Refresh & New Website

It’s no secret that today’s B2B marketers are overloaded with information and need the best resources to help them navigate 2023’s higher expectations and fewer resources. We also know that many marketers are actively looking for more than basic how-to […]

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Cultivating Well-Being Through Mental Health Marketing

May is Mental Health Awareness Month. This month, we’re reminded that mental health isn’t a dirty word but something we all have.

The post Cultivating Well-Being Through Mental Health Marketing appeared first on DigitalMarketer.

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Crucial Steps to Converting Browsers into Buyers

Many businesses can create this personalized shopping experience to convert more browsers into buyers. To create a personalized shopping experience, eCommerce businesses need to invest in audience research.

The post Crucial Steps to Converting Browsers into Buyers appeared first on DigitalMarketer.

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How businesses should approach short-form video

Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or […]

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