Categoría: digital marketing data challenges

4 Keys to Targeting and Personalization as Data Privacy Evolves

Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make that targeting and personalization happen. It’s getting a lot more complicated to find […]

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The Difference Between Zero-Party, First-Party & Third-Party Data

We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party […]

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