Categoría: digital marketing news

Elevate B2B Marketing News Weekly Roundup: More B2B Buyers Using Social & Rising Use of Influencers

Microsoft Unveils New Mobile-First Experiences For Bing & Edge Microsoft has brought an array of new features such as Skype integration to its mobile Bing search and Edge web browser […]

Elevate B2B Marketing News: More B2B Buyers Using Social, & Rising Numbers Turn To Influencers

Microsoft Unveils New Mobile-First Experiences For Bing & Edge Microsoft has brought an array of new features such as Skype integration to its mobile Bing search and Edge web browser […]

Elevate B2B Marketing News: Google’s New AI Search & Always-On B2B Intent Data

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use […]

Elevate B2B Marketing News: LinkedIn Tops 930M Users & Lines Blur Between B2B & B2C

More pressure on B2B marketers to prove ROI 41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), […]

Elevate B2B Marketing News: B2B Intent Data, LinkedIn’s New CTA Buttons, Marketing’s Rising Role, & Top Social Platform Study

Microsoft results top forecasts, shares jump 8% as AI juices sales Microsoft saw revenue that climbed by seven percent to $52.9 billion during the first quarter of 2023, with its […]

Elevate B2B Marketing News: B2B Trust Strategy, Google’s AI Search Plans, Instagram Expands Bio Links, & Influencer Compliancy Data

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers 71 percent of the top B2B marketing performers have said they place significant trust in their marketing […]

Elevate B2B Marketing News: B2B Buying Cycles Lengthen, Multilingual Benefits B2B, & Google’s New Conversational Search

The Case for Boosting B2B Customer Experience With Multilingual Support 56 percent of consumers have said that getting information in their own language is of greater importance than price, with […]

Elevate B2B Marketing News: B2B Marketers See Uptick in Business, Google’s New AI Ad Tools, Falling Instagram & Facebook Effectiveness, & LinkedIn’s Video Success

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker 30 percent of B2B salespeople have said that their sales teams generally deal with between two and four […]

Elevate B2B Marketing News: CMOs Shift Priorities, Adobe’s New AI, Changing B2B Buyer Journeys, & Google Rolls Out Bard AI

B2B CMOs Make Meaningful Shifts in Priorities 30 percent of B2B chief marketing officers have said that growth was tops when it comes to what they want to deliver in […]

Elevate B2B Marketing News: B2B Pipeline Study, AI’s Rising Video Use, Google’s New Verification Tools, & What B2B Buyers Want

B2B buyers want purchasing to be more social and entertaining 62 percent of B2B buyers have said that they would like more entertaining online purchasing processes, with 60 percent noting […]

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