Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending […]
LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to […]
B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent […]
Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority 66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for […]
B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that […]
AI industry leaders create forum to regulate big machine learning models Next-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and […]
B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10 […]
LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at […]
Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 percent of U.S. LinkedIn users will be comprised of […]
CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures Marketing technology budgets have held steady from 2022 to 2023, as 75 percent of chief marketing officers say they are confronted by pressures to do more with less, while 49 […]
How B2B Marketers Feel About AI 79 percent of U.S. B2B marketers plan to use more AI in their efforts during the next 12 months, with a leading 41 percent considering investment in AI over the next two years for […]
LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads Microsoft-owned LinkedIn has rolled out an array of new options for video ads accompanying long-form video content on the professional social platform, along with expanding access […]
The B2B Marketing Benchmark [Report] 42 percent of chief marketing officers believe that eagerness to adopt new technology is among the top skills for their teams to possess, with the value of AI technology expected to see a twenty-fold increase […]
The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media 70 percent of B2B marketers have said that they plan to increase marketing budgets during 2023, with 19 percent planning on significant increases and 51 percent expecting […]
Customer Marketing Is A Key Priority for B2B Marketers This Year A leading 62 percent of U.S. B2B marketers have said that they have optimized for growth using customer marketing, up-selling, and cross-selling, while 51 percent turned to team-building skills […]
Microsoft Unveils New Mobile-First Experiences For Bing & Edge Microsoft has brought an array of new features such as Skype integration to its mobile Bing search and Edge web browser apps, including integrated social media sharing options, new ways to […]
Microsoft Unveils New Mobile-First Experiences For Bing & Edge Microsoft has brought an array of new features such as Skype integration to its mobile Bing search and Edge web browser apps, including integrated social media sharing options, new ways to […]
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some […]
More pressure on B2B marketers to prove ROI 41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data […]
Microsoft results top forecasts, shares jump 8% as AI juices sales Microsoft saw revenue that climbed by seven percent to $52.9 billion during the first quarter of 2023, with its productivity segment including LinkedIn (client) among those topping expectations, as […]
B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers 71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 […]
The Case for Boosting B2B Customer Experience With Multilingual Support 56 percent of consumers have said that getting information in their own language is of greater importance than price, with 70 percent more likely to purchase a product or service […]
Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker 30 percent of B2B salespeople have said that their sales teams generally deal with between two and four people, with seven percent interacting with just one person, while […]
B2B CMOs Make Meaningful Shifts in Priorities 30 percent of B2B chief marketing officers have said that growth was tops when it comes to what they want to deliver in their role, while 21 percent pointed to better customer experiences, […]
B2B buyers want purchasing to be more social and entertaining 62 percent of B2B buyers have said that they would like more entertaining online purchasing processes, with 60 percent noting that they plan to increase their use of digital purchasing […]
Creative Services Professionals Are Most Concerned About AI 23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top sectors interested in AI being software development, computer engineering, electronics, and creative services, while […]
B2B Decision-Makers Value Research and Data in Thought Leadership Content 51 percent of B2B marketers have said thought leadership content that is quick and easily-absorbed provides the greatest value, with 49 percent pointing to thought leadership that references robust research […]
E-procurement sales top $1 trillion [B2B Marketplaces Report] B2B buying within e-commerce channels experienced 18 percent growth during 2022, with B2B marketplace sales reaching $112 billion, while overall B2B e-commerce sites and apps reached $1.94 billion during 2022 — three […]
