Categoría: generative AI

A Home-Run for Humanizing B2B Content: Why Generative AI Can Only Get Your Business to First Base

With the Major League Baseball season now underway, one of the sport’s great ongoing debates has once again found traction: to stick with human umpires, or embrace the electronic strike zone? It’s just another example of how rapid advancements in […]

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Turning B2B to Being-2-Being: 5 Top Insights B2B Marketers Need To Know About Google’s AI Search Future

What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values? Google recently set forth plans to expand its […]

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Humanize, Organize, Strategize & Personalize: 4 Ways To Boost B2B Influencer Marketing With Generative AI

How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level? At this point, it seems unlikely content that has been created with at least some AI-generated […]

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