Categoría: Influencer Marketing

Top 5 Lessons B2B Marketers and Influencers Can Learn From Barbie

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly […]

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Shape the Future of B2B Influencer Marketing: Participate in the 2023 Survey!

The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. As businesses strive to effectively reach their target audience, influencer marketing has emerged as a […]

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What’s the Secret to Influencer Marketing for Enterprise Brands? SCALE!

As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may […]

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How Small Online Communities Are Delivering Big Brand Results With B2B Influencer Marketing

How can small online communities help large B2B brands deliver big-time results? When marketers tap into the power of B2B influence, relatively little digital communities transform into hotbeds of brand storytelling, sharing, and new connections. Let’s take a look at […]

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How to Best Work with a B2B Influencer Marketing Agency

In the B2B world, influence isn’t determined by how you look in a bathing suit or how many exotic locales you can Instagram from. B2B influencers are subject matter experts, practitioners with a proven track record, and consultants with their […]

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Why You Should Work with a B2B Influencer Marketing Agency in 2023

It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular. In the ancient before times of 2017, it was as easy as dropping an email to a few well-known folks, asking for a quote or […]

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5 Steps to Building Authentic Relationships with Influencers

Has there ever been a time when you were trying to work with an influencer, but found it challenging to get their attention? Having your emails go unanswered and being left unread on LinkedIn is a silent form of rejection […]

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Humanize, Organize, Strategize & Personalize: 4 Ways To Boost B2B Influencer Marketing With Generative AI

How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level? At this point, it seems unlikely content that has been created with at least some AI-generated […]

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