Categoría: intent data

Why Intent-Qualified Organic Traffic Will Power the Future of B2B Marketing

At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor. Maybe all that and more. These underlying motivations propel […]

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Learn How to Crack The Code on ABM & Intent Data from Seagate and TechTarget – B2BMX

As a B2B marketer, we know that account-based marketing (ABM) and intent data are closely related in the sense that intent data is often used as a key input to inform and guide ABM strategies, but let’s dive in on […]

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