Categoría: Search Marketing

AI boost? Bing’s market share is down 6 months after launch

Microsoft disputes the data but it’s clear AI hasn’t turned its Bing into the Google-slayer the company hoped for.

The post AI boost? Bing’s market share is down 6 months after launch appeared first on MarTech.

Read More

Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.

The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities  appeared first on MarTech.

Read More

5 tips for balancing ‘push’ and ‘pull’ in content marketing

Learn the difference between promoting engagement and pushing sales in your content and how to do them right.

The post 5 tips for balancing ‘push’ and ‘pull’ in content marketing appeared first on MarTech.

Read More

Digital ad spend growth drops to 7.8% this year

The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.

The post Digital ad spend growth drops to 7.8% this year appeared first on MarTech.

Read More

Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns

By eliminating irrelevant clicks and focusing on high-intent searchers, you’re likely to see a higher click-through rate (CTR), a lower cost per click (CPC), and a higher conversion rate.

The post Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns appeared first on DigitalMarketer.

Read More

Here’s what the new Google search generative AI experience will look like

The new AI-powered search engine was unveiled at the Google I/O developer conference today.

The post Here’s what the new Google search generative AI experience will look like appeared first on MarTech.

Read More

Bing Chat opens up to more users and developers with API, expanded visual answers

New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.

The post Bing Chat opens up to more users and developers with API, expanded visual answers appeared first on MarTech.

Read More

12 questions to ask SEO platform vendors during the demo

When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.

The post 12 questions to ask SEO platform vendors during the demo appeared first on MarTech.

Read More

Does your marketing team need an SEO platform?

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.

The post Does your marketing team need an SEO platform? appeared first on MarTech.

Read More

What do SEO platforms do and how do they help marketers get found on search engines?

Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

The post What do SEO platforms do and how do they help marketers get found on search engines? appeared first on MarTech.

Read More

Turning B2B to Being-2-Being: 5 Top Insights B2B Marketers Need To Know About Google’s AI Search Future

What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values? Google recently set forth plans to expand its … Leer más

Read More
error

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
fb-share-icon
LinkedIn
Share