Categoría: SEO

What Are Rich Snippets? How to Get Rich Snippets for Beginners

Rich snippets (also known as rich results) are Google search results with additional information attached.

Three Ways to Turn Prospects into Instant Clients or Leads

Engaging social media content is a driver of digital marketing success. Learn 9 effective tips and tricks on creating content that brings impressive results.

The post Three Ways to Turn Prospects into Instant Clients or Leads appeared first on DigitalMarketer.

8 Google Maps Marketing Tactics to Drive Local Business

Use these Google Maps marketing tips to get your local business ranking higher in Google Search and Maps.

Why Intent-Qualified Organic Traffic Will Power the Future of B2B Marketing

At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top […]

The Psychology of the Searcher: How knowing how our prospects search can help us to optimize our campaigns

As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility […]

SEO Marketing: Adding value without risking search rank

It’s common knowledge that search engine optimization (SEO) often plays a major role in how companies group their key terms, whether they be in the headline or in the bottom […]

Microsites Tested

Companies have long been using microsites to connect potential customers with specific products or services. However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions […]

SEO Research: Why opportunity is knocking for marketers doing SEO

A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then, with the rise of Google, […]

PPC Ads: What is search engine marketing best used for?

After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros, lead […]

SEO Landing Pages

Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a […]


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