Categoría: MarTech special reports

How to decide if you’re ready for an ABM solution

Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.

The post How to decide if you’re ready for an ABM solution appeared first on MarTech.

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Who champions martech replacements?

In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.

The post Who champions martech replacements? appeared first on MarTech.

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How to decide if you need a marketing attribution and performance management platform

Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.

The post How to decide if you need a marketing attribution and performance management platform appeared first on MarTech.

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What are marketing attribution and performance management platforms?

MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.

The post What are marketing attribution and performance management platforms? appeared first on MarTech.

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What is marketing work management?

There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers

The post What is marketing work management? appeared first on MarTech.

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Questions to ask vendors before buying a customer journey orchestration solution

Important steps to take and questions to ask when narrowing the CJO field.

The post Questions to ask vendors before buying a customer journey orchestration solution appeared first on MarTech.

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12 questions to ask SEO platform vendors during the demo

When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.

The post 12 questions to ask SEO platform vendors during the demo appeared first on MarTech.

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Compare 10 top marketing automation platforms

This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

The post Compare 10 top marketing automation platforms appeared first on MarTech.

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5 key elements of successful ABM strategies

This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies.

The post 5 key elements of successful ABM strategies appeared first on MarTech.

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