Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.
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MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
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Important steps to take and questions to ask when narrowing the CJO field.
The post Questions to ask vendors before buying a customer journey orchestration solution appeared first on MarTech.
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
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