Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
The post Which types of in-game advertising do users love (or hate)? appeared first on MarTech.
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.
The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
The post How The Container Store is using SMS to reach college students appeared first on MarTech.
