Categoría: Optimization and personalization

Michelin meets the digital era: Personalized recommendations powered by AI

How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers?

The post Michelin meets the digital era: Personalized recommendations powered by AI appeared first on MarTech.

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How NC Fusion executed its campaign to help girls stay involved in sports

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.

The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.

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3 ways to maximize the power of reception marketing

Don’t be the company that bombards customers with salesy marketing assets and offers will fail. Learn a better way to meet their needs.

The post 3 ways to maximize the power of reception marketing appeared first on MarTech.

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