Categoría: Programmatic advertising

Advertisers and audiences refute the idea that podcasts are on the wane

Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high.

The post Advertisers and audiences refute the idea that podcasts are on the wane appeared first on MarTech.

‘Bad’ digital ad spending can harm the environment

As we come up to Earth Day, know thatthe media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.

The post ‘Bad’ digital ad spending can harm the environment appeared first on MarTech.

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