YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The post Gen Z teens are watching YouTube ads and recalling what they’ve seen appeared first on MarTech.
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.
The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.
Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful.
The post What brands and retailers need to know about RMNs appeared first on MarTech.
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.
Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv.
The post Bid shading costing advertisers $6.6 billion yearly appeared first on MarTech.
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities appeared first on MarTech.
Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
The post How a small chain is going big with a retail media network appeared first on MarTech.
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy.
The post Programmatic’s ad targeting and optimization come to digital out-of-home appeared first on MarTech.
Digital is a «victim» of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028.
The post Global digital ad spend set to grow 8.4% this year appeared first on MarTech.
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high.
The post Advertisers and audiences refute the idea that podcasts are on the wane appeared first on MarTech.
As we come up to Earth Day, know thatthe media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
The post ‘Bad’ digital ad spending can harm the environment appeared first on MarTech.
