Dun & Bradstreet’s SVP of sales and marketing reveals why data is the key to innovation and success.
The post Data and AI ignite real-time customer conversations and tangible business results appeared first on MarTech.
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
The post What is account-based marketing or ABM and why are B2B marketers so bullish on it? appeared first on MarTech.
Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly.
The post How to get more ROI from your ABM tech appeared first on MarTech.
Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.
The post How to map your selling process to the way your B2B customers buy: A case study appeared first on MarTech.
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days.
The post If it’s not a sales funnel, what is it? appeared first on MarTech.
Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
The post How to align B2B sales and marketing teams appeared first on MarTech.
