Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox.
The post The email personalization guide marketers can’t miss appeared first on MarTech.
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought.
The post Email subject line tips and best practices (with examples!) appeared first on MarTech.
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
The post Say goodbye to third-party data and hello to better customer experiences appeared first on MarTech.
This comprehensive guide deep dives into the state of marketing attribution, why it’s important, the types of attribution models, and more.
The post Make sense of your marketing with the 101 Guide to Marketing Attribution appeared first on MarTech.
