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Which types of in-game advertising do users love (or hate)?

Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.

The post Which types of in-game advertising do users love (or hate)? appeared first on MarTech.

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Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Dun & Bradstreet’s SVP of sales and marketing reveals why data is the key to innovation and success.

The post Data and AI ignite real-time customer conversations and tangible business results appeared first on MarTech.

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to […]

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Marketers are only using one third of their stack’s capability

Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.

The post Marketers are only using one third of their stack’s capability appeared first on MarTech.

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Should AI attempt absolutely everything?

Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Stop and think.

The post Should AI attempt absolutely everything? appeared first on MarTech.

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Online Banking

Online Banking: The Ultimate Guide to Managing Your Finances Securely and Conveniently

Online Banking: The Ultimate Guide to Managing Your Finances Securely and Conveniently Online banking provides a secure and convenient way to manage your finances. With online banking, you can access and monitor your accounts, transfer funds, pay bills, and even […]

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online education

Online Education: Unlock Your Potential Through Digital Learning

Online Education: Unlock Your Potential Through Digital Learning Online education offers diverse opportunities for academic advancement and skill development. With the convenience of digital platforms, individuals can pursue higher degrees or acquire new proficiencies without the need to attend physical […]

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Policies

Policies: Understanding the Key Aspects and Implications in the United States

Policies: Understanding the Key Aspects and Implications in the United States Policies are a crucial aspect of governance in the United States. They encompass various types such as public, private, legal, regulatory, social, economic, and international affairs. The policy development […]

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Information

Information Overload: How to Navigate and Utilize the Wealth of Information Available Today

Information Overload: How to Navigate and Utilize the Wealth of Information Available Today Information is a vital part of our daily lives, shaping the way we understand and interact with the world around us. From accessing data through technology to […]

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Savings

Smart Savings Strategies for Financial Success in the US

Smart Savings Strategies for Financial Success in the US Savings play a crucial role in securing financial stability. Understanding the importance of savings can pave the way for achieving long-term financial goals. Different savings accounts, such as basic savings, high-yield […]

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Commercial

Commercial Banking Services for Businesses and Individuals: Exploring the Options

Commercial Banking Services for Businesses and Individuals: Exploring the Options Commercial banking plays a crucial role in providing diverse financial services for businesses and individuals. From personal and business accounts to loans, payments, and investment solutions, commercial banks offer a […]

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Liability

Liability: Understanding Different Types and Legal Responsibilities

Liability: Understanding Different Types and Legal Responsibilities Liability is a crucial concept in the legal and business realms. It encompasses various types of responsibilities and obligations that individuals, businesses, and organizations must understand and manage. From limited liability protection for […]

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policy

Policy Implementation and its Impact on Public Health: A Comprehensive Analysis

Policy Implementation and its Impact on Public Health: A Comprehensive Analysis Policy plays a crucial role in shaping various sectors of society. This article provides an overview of policy, including its definition and concepts. It delves into the process of […]

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marketing

Marketing and Advertising: Strategies for Success in the United States

Marketing and Advertising: Strategies for Success in the United States Marketing and advertising are essential elements of a successful business strategy. With digital marketing, social media engagement, and effective content creation, companies can reach their target audience. Market research and […]

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legal

Legal Services: Your Guide to Navigating the US Legal Landscape

Legal Services: Your Guide to Navigating the US Legal Landscape The legal system in the United States is complex and diverse, encompassing various areas of law that impact both individuals and businesses. Understanding the legal landscape is crucial for navigating […]

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insurance

Insurance 101: A Comprehensive Guide to Insurance in the US

Insurance 101: A Comprehensive Guide to Insurance in the US Insurance is a vital component of our lives, protecting our assets and providing financial security. With various coverage options, such as auto, homeowners, business, life, and health insurance, understanding the […]

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B2B Content Revolution: Why Personalization Matters for Engaging Your Audience

Why personalize B2B content? If your solution is the best fit for a particular problem, why not just list your features and benefits and let your product sell itself? That’s the kind of thinking that dominated B2B marketing for decades. […]

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Martech vendors need to engage year-round, not just at renewal time

Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal.

The post Martech vendors need to engage year-round, not just at renewal time appeared first on MarTech.

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How to use the UA 360 features available in GA4

Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4.

The post How to use the UA 360 features available in GA4 appeared first on MarTech.

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Lyft introduces in-app ads as part of an expanded rider experience

By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.

The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.

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AI-powered martech: This week’s releases and research

With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology.

The post AI-powered martech: This week’s releases and research appeared first on MarTech.

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Doing more with less: How marketers can make content go farther

Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work.

The post Doing more with less: How marketers can make content go farther appeared first on MarTech.

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Webinar: Leverage AI and automation to master personalized marketing

Turn the customer journey into an adventure of connection and delight.

The post Webinar: Leverage AI and automation to master personalized marketing appeared first on MarTech.

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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.

The post What is account-based marketing or ABM and why are B2B marketers so bullish on it? appeared first on MarTech.

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Holiday online sales likely to remain flat YoY

What marketers in retail need to do to avoid disappointing holiday sales this year.

The post Holiday online sales likely to remain flat YoY appeared first on MarTech.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B […]

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What brands and retailers need to know about RMNs

Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful.

The post What brands and retailers need to know about RMNs appeared first on MarTech.

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How to get more ROI from your ABM tech

Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly.

The post How to get more ROI from your ABM tech appeared first on MarTech.

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The martech revolution: Making deeper customer connections in a digital world

A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.

The post The martech revolution: Making deeper customer connections in a digital world appeared first on MarTech.

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How to map your selling process to the way your B2B customers buy: A case study

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.

The post How to map your selling process to the way your B2B customers buy: A case study appeared first on MarTech.

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CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.

The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech.

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For ABM marketing, don’t get lost in technology

Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech.

The post For ABM marketing, don’t get lost in technology appeared first on MarTech.

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Why you should always ask why: Strategy must lead tactics in marketing planning

It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing.

The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech.

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B2C marketers are overwhelmed by growing challenges

Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.

The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech.

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Michelin meets the digital era: Personalized recommendations powered by AI

How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers?

The post Michelin meets the digital era: Personalized recommendations powered by AI appeared first on MarTech.

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AI boost? Bing’s market share is down 6 months after launch

Microsoft disputes the data but it’s clear AI hasn’t turned its Bing into the Google-slayer the company hoped for.

The post AI boost? Bing’s market share is down 6 months after launch appeared first on MarTech.

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Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent […]

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How to make AI-driven segments work in composable CDPs

Here are key considerations when starting or expanding AI usage in your composable CDP.

The post How to make AI-driven segments work in composable CDPs appeared first on MarTech.

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7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta

This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers. 

The post 7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta appeared first on DigitalMarketer.

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How to decide if you’re ready for an ABM solution

Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.

The post How to decide if you’re ready for an ABM solution appeared first on MarTech.

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HubSpot’s July 2023 releases: The manager’s guide

Learn about HubSpot’s latest updates to deal-based lists, event workflow triggers, email logging and more.

The post HubSpot’s July 2023 releases: The manager’s guide appeared first on MarTech.

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Top 5 Lessons B2B Marketers and Influencers Can Learn From Barbie

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly […]

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Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.

The post Why global brands are flooding European football leagues appeared first on MarTech.

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This week’s AI-powered marketing technology releases

Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study.

The post This week’s AI-powered marketing technology releases appeared first on MarTech.

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The success elements of marketing-driven growth, Part 3

Explore how successful companies align marketing, sales and customer success at every stage of the customer journey.

The post The success elements of marketing-driven growth, Part 3 appeared first on MarTech.

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The three types of digital value that get customers to buy

These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.

The post The three types of digital value that get customers to buy appeared first on MarTech.

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How B2B Marketers Are Responding to Tough Market Conditions

Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are […]

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How The Container Store is using SMS to reach college students

The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.

The post How The Container Store is using SMS to reach college students appeared first on MarTech.

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Tony Byrne: Spotlight on the expert

Real Story Group founder Tony Byrne talks about how he went from cheesehead to tech analyst thanks to the end of the Soviet Union.

The post Tony Byrne: Spotlight on the expert appeared first on MarTech.

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It’s time to prioritize customer experience in B2B

The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.

The post It’s time to prioritize customer experience in B2B appeared first on MarTech.

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24 questions to ask ABM vendors before signing the contract

Plus 15 questions to ask customer references about their experience with account-based management solutions.

The post 24 questions to ask ABM vendors before signing the contract appeared first on MarTech.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? (Statista). That’s right, TRILLION. There’s […]

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Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.

The post Let data be the biggest driver behind your advertising strategy appeared first on MarTech.

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Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.

The post Relo Metrics boosts sponsorship measurement with VideoAmp viewership data appeared first on MarTech.

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How Chime is activating data to communicate with customers

The fintech company adopted a warehouse-first approach to drive personalization and insights across channels.

The post How Chime is activating data to communicate with customers appeared first on MarTech.

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MarTech’s CDP experts to follow

Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow.

The post MarTech’s CDP experts to follow appeared first on MarTech.

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4 steps to faster DAM search: Creating a file naming convention

Streamline your digital asset management process with expert tips on implementing practical file naming conventions.

The post 4 steps to faster DAM search: Creating a file naming convention appeared first on MarTech.

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Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority 66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for […]

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CTV ad spend is growing, but not like retail media

CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds.

The post CTV ad spend is growing, but not like retail media appeared first on MarTech.

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Top 6 martech myths debunked

Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations.

The post Top 6 martech myths debunked appeared first on MarTech.

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Who champions martech replacements?

In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.

The post Who champions martech replacements? appeared first on MarTech.

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The Soul Of B2B: Tactics For Making Marketing Connections That Endure

If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships? In 2023 we […]

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CMOs say the end of third-party cookies is both a major challenge and a good thing

Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change,

The post CMOs say the end of third-party cookies is both a major challenge and a good thing appeared first on MarTech.

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Tim Parkin: Spotlight on the expert

Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.

The post Tim Parkin: Spotlight on the expert appeared first on MarTech.

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How to optimize your blog’s posting schedule to gain traction

Explore how optimizing your blog posting schedule can lead to better SEO and audience engagement.

The post How to optimize your blog’s posting schedule to gain traction appeared first on MarTech.

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This week’s AI-powered marketing technology releases

Here are the AI-powered martech products, platforms and features announced this week.

The post This week’s AI-powered marketing technology releases appeared first on MarTech.

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Google Ads unwraps several new features ahead of holiday season

New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.

The post Google Ads unwraps several new features ahead of holiday season appeared first on MarTech.

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7 Organic Marketing Strategies to Scale Faster in 2023

Want to grow your business faster?…without paying crazy amounts on paid advertising?

Organic marketing is the answer. (Keep reading for my secrets).

The post 7 Organic Marketing Strategies to Scale Faster in 2023 appeared first on DigitalMarketer.

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70% of SMB marketers willing to pay more for tools with AI or automation

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.

The post 70% of SMB marketers willing to pay more for tools with AI or automation appeared first on MarTech.

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MarTech’s ABM experts to follow

Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts.

The post MarTech’s ABM experts to follow appeared first on MarTech.

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These are the best marketers in the world

Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences.

The post These are the best marketers in the world appeared first on MarTech.

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Beyond Automation: Why Hybrid AI is the Future of Best-Answer B2B Content

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Generative AI’s meteoric rise has left […]

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Bid shading costing advertisers $6.6 billion yearly

Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv.

The post Bid shading costing advertisers $6.6 billion yearly appeared first on MarTech.

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How Acura drives awareness with a new hit web series

“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.

The post How Acura drives awareness with a new hit web series appeared first on MarTech.

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Zero Copy Data Access: The Future of Data Management?

ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.

The post Zero Copy Data Access: The Future of Data Management? appeared first on MarTech.

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Tighter budgets are extending the B2B purchase cycle

B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey.

The post Tighter budgets are extending the B2B purchase cycle appeared first on MarTech.

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How NC Fusion executed its campaign to help girls stay involved in sports

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.

The post How NC Fusion executed its campaign to help girls stay involved in sports appeared first on MarTech.

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Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets

B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that […]

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9 steps to make an email reactivation program that really works

Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns.

The post 9 steps to make an email reactivation program that really works appeared first on MarTech.

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The results of the 2023 MarTech Replacement Survey are here

The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.

The post The results of the 2023 MarTech Replacement Survey are here appeared first on MarTech.

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The march to CCPA compliance is a slow one

Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.

The post The march to CCPA compliance is a slow one appeared first on MarTech.

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Sprout Social acquires Tagger Media

The deal makes social media campaign management more holistic for brands and agencies using Sprout Social by covering the $21.1 billion influencer industry.

The post Sprout Social acquires Tagger Media appeared first on MarTech.

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The martech subway system now has an AI line

The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI.

The post The martech subway system now has an AI line appeared first on MarTech.

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Marketo’s July releases: A manager’s guide

Create better visualizations and reduce troubleshooting time with Marketo’s latest features.

The post Marketo’s July releases: A manager’s guide appeared first on MarTech.

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Shape the Future of B2B Influencer Marketing: Participate in the 2023 Survey!

The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. As businesses strive to effectively reach their target audience, influencer marketing has emerged as a […]

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Do You Know Your Branding Basics? Think Again

We recently had Stæven Frey, the Chief Brand Scientist and Founder at Quantum Branding join us on the DM Podcast. He now joins us as he shares the BrandScience™ of how branding works in this 5-Part Series exclusively for the Digital Marketer Community.

The post Do You Know Your Branding Basics? Think Again appeared first on DigitalMarketer.

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Create high-impact customer experiences with actionable insights

In this webinar, discover how agile research is an invaluable approach for organizations looking to increase impact and outcomes with their customers.

The post Create high-impact customer experiences with actionable insights appeared first on MarTech.

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The latest AI-powered martech products, platforms and additions

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner.

The post The latest AI-powered martech products, platforms and additions appeared first on MarTech.

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Electrolux’s data and analytics roadmap to improved customer experience

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.

The post Electrolux’s data and analytics roadmap to improved customer experience appeared first on MarTech.

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Unlocking the true value of a new email address

Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. 

The post Unlocking the true value of a new email address appeared first on MarTech.

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